160over90 redefines what you should expect from a creative agency.
We are cut from a different cloth, born from a different industry and we exist to embed brands into culture and conversation. We say: Culture Over Everything.
We know where audiences are turning their time and attention next, and every idea is made to meet them there. We are built for the brands of tomorrow with an unmatched ability to access a network of talent & creators, live events, and experts across entertainment, sports, fashion and lifestyle, building platforms, experiences and content that define culture.
From brand and comms strategy to creative development, production and media buying, our industry-leading experts help brands own every stage of the creative process.
160over90 helped Paco Rabanne launch their new 1 Million Parfum in an interactive LIVE-STREAM. The hour-long event immersed the viewers in the new fragrance, with an at-home unboxing, as well as an online mixology masterclass and performances from top performing artists.
World Table Tennis
160over90 is helping WTT to formulate a global strategy built by completing detailed analysis of the existing table tennis fans, as well as identifying new high-value markets informing a unique positioning that is reflective of WTT’s ambition to transform the sport.
We worked with Liverpool FC’s official partner Levi’s to create three bespoke trucker jackets designed by the team and street artist Akse - celebrating the club’s Premier League title. All proceeds raised from the jackets were donated to support COVID-19 recovery response work
As the APEC region continues to come out of lockdown, the possibility of Staycation come ever closer. "You Are Closer Than You Think To Your Next Holiday" social campaign launched across Marriott Bonvoy loyalty programme and individual hotel brand channels, e.g. Marriott Hotels.
Launch the #WeWillTravelAgain campaign with a thought-provoking and uplifting social film across Asian social channels (Facebook, Instagram, Line and Kakao) to inspire our audience that while we may be at home now, soon enough, we will travel again.
#HydrateOurHeroes amplified SOS Hydration’s partnership with Spartan challenging consumers to compete from home in the UK’s first virtual race for the NHS. Influencers recruited online racers with SOS donating hydration drinks to front line workers for each consumer recruited.
Twenty footballers from Europe’s most historic clubs came together in the EA SPORTS FIFA 20 'Stay and Play Cup' to support GlobalGiving’s Coronavirus Relief Fund. 160over90 amplified the tournament through PR and live broadcast partnerships with 2 of the UK's largest publishers.
The Football Pools
#ForTheNurses campaign saw The Football Pools donate 20% of new and returning subscription fees to Cavell Nurses’ Trust. 160over90 supported the effort by helping to amplify the campaign using football legends to post with CTA’s to also support the cause.
As the UK entered lockdown we helped 888Sport shift their content strategy from match previews from ex-players to nostalgic moments past. Newsworthy quotes were sold into media, achieving 20 pieces of coverage all containing multiple brand mentions and links to 888sports’ website
We worked with PUMA ambassador & PT to Premier League players, Redefine Jamie, to offer a football focussed workout using only household items and the space in his home! We partnered with SPORTbible to host the videos across their channels with Jamie kitted out in PUMA apparel.
Under PUMA’s current #StrongerTogether messaging, we worked with Soccer AM, to surprise 10yr old JJ who is a Man U fan by Nemanja Matic calling him on Facetime. The packaged content was used on Sky Sports News, Soccer AM social channels and Nemanja Matic's channel.
Working with freestyler & PUMA ambassador LDN Movements we created a step by step freestyle skills tutorial video for SPORTbible’s viewers to try at home. Breaking down x5 different skills, viewers were encouraged to send in attempts tagging in @PUMAffootball to win Puma merch.
To launch the new PUMA Zone ZT and PUMA LQD CELL HYDRA, we developed the PUMA Performance HIIT Lab. 40 of Europe’s biggest fitness influencers & athletes (Lewis Hamilton) donned the footwear and were put through their paces in a 360° live heart tracking immersive HIIT experience.