London 160over90.com


  • Advertising/Creative
  • Brand Activation
  • Branded content
  • Public relations (PR)


160over90 redefines what you should expect from a creative agency.
We are cut from a different cloth, born from a different industry and we exist to embed brands into culture and conversation. We say: Culture Over Everything.

We know where audiences are turning their time and attention next, and every idea is made to meet them there. We are built for the brands of tomorrow with an unmatched ability to access a network of talent & creators, live events, and experts across entertainment, sports, fashion and lifestyle, building platforms, experiences and content that define culture.

From brand and comms strategy to creative development, production and media buying, our industry-leading experts help brands own every stage of the creative process.




New Work

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New Work

PUMA International

By 160over90

To launch the new PUMA Zone ZT and PUMA LQD CELL HYDRA, we developed the PUMA Performance HIIT Lab. 40 of Europe’s biggest fitness influencers & athletes (Lewis Hamilton) donned the footwear and were put through their paces in a 360° live heart tracking immersive HIIT experience.