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23red Limited

London http://www.23red.com

Disciplines

  • Advertising/Creative
  • Behaviour Change
  • Integrated marketing
  • Public relations (PR)

About

A creative agency on a mission to create purposeful work that transforms people’s lives.

Whether it’s driving early cancer diagnosis, rebalancing the equality of physical exercise, creating food waste superheroes or encouraging more responsible alcohol consumption, we develop brands and campaigns that change behaviour for the better.

Tapping into cutting-edge insight, expert strategic planning and award-winning creative ideas, we help leading businesses, charities and governments to shift the behaviour of their audiences across a huge variety of sectors – both in the UK and internationally.



Connect


People


Clients

New Work

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New Work

Ministry of Housing, Communities and Local Government

By 23red Limited

A crafted, dual audience campaign marking the biggest shift in renting in 40 years. Renting is Changing uses clear storytelling and accessible design to help renters understand new rights and confidently enter a new chapter of private renting.

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New Work

Network Rail

By 23red Limited

The reality at level crossings can be shocking. Rather than overexplaining, the campaign lets the creative speak - using everyday situations to show how quickly things can change when attention drops.

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New Work

Network Rail, Samaritans, British Transport Police

By 23red Limited

This exhibition is part of the Small Talk Saves Lives campaign by Samaritans, Network Rail and British Transport Police. Each of the 2,284 tickets represents a life-saving interaction. A simple ā€œAre you alright?ā€ can interrupt someone’s distress - and could help save a life.

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New Work

Migrant Help

By 23red Limited

Migrant Help & 23red unveiled the 17ft Tree of Belonging at Marylebone, built from suitcases sharing refugees' & Brits' stories side by side. Turning data into empathy, it creates connection & hope. Listen to the stories: www.migranthelpuk.org/treeofbelonging

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New Work

MHCLG

By 23red Limited

Brits are 11x more likely to die from a fire in the home if they don’t have working smoke alarms or alarms in the right places. To highlight this, we launched the refreshed ā€˜Fire Kills’ campaign, showing the importance of coverage and how more is better to prevent fire fatalities

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New Work

Health Equals

By 23red Limited

1 in 4 Brits – 15 million people – live in homes plagued by damp, cold or mould. To highlight this crisis, we launched ā€˜Hazmat Loungewear’ and placed a family in a mould-infested shop window, exposing the stark inequalities in access to healthy housing.

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New Work

This Girl Can

By 23red Limited

Many women feel they don't belong in the world of physical activity. Our new This Girl Can campaign redefines what getting active really looks like, through a powerful, vibrant celebration of every chapter of their lives, highlighting how they move, in ways that work for them.

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New Work

The Open University

By 23red Limited

Through a panel event in Westminster, toolkit creation and a lot of noise via PR, social media and influencer channels, we helped The Open University actively demonstrate that in a world where mums are often held back, the OU backs them to go further.

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New Work

Alcohol Change

By 23red Limited

Bringing to life the feeling of BOSSING the Dry January Ā® challenge, across a core ad campaign in digital and OOH formats, and maximising the impact with PR activity and a film with footballing legends opening up about their relationship with alcohol.

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New Work

Samaritans

By 23red Limited

This powerful campaign is designed to empower the public to intervene when they see someone in emotional distress, turning passive bystanders into active supporters. The message was clear. We all have the power to save lives. ā€œYour words are a life-saving kit.ā€