Decoding the Intention-Action Gap

We’re excited to invite you to Decoding the Intention-Action Gap, a breakfast event where we’ll be revealing the exclusive findings of our new research.

When: Thursday 6th November, 9:00-11:00am (networking and breakfast from 9:00-9:30)

Where: Studio 1, 23red, 95 Queen Victoria Street, London EC4V 4HN

From living healthier lives to protecting the planet and improving financial wellbeing, we all have positive intentions but how many of us actually act on them?

Our new research, in partnership with Professor Thomas Webb from the University of Sheffield, uncovers the gaps between intention and action across three crucial sectors: health, finance and sustainability.

Whether you’re a marketeer, policymaker or anyone interested in behaviour change, we’ll show how communications can help people move from good intentions to meaningful action and, in doing so, create lasting positive impact for individuals, society and the planet.

We’ll be hearing from Simon Mutter, Strategy Director at 23red, and Professor Thomas Webb, as we kick off the morning with key outtakes from our report. We’ll follow this with a panel discussion chaired by Creativebrief’s Nicola Kemp, with further sector marketing leaders and brands to be announced.