National Cyber Security Centre (NCSC) and Department for Science, Innovation and Technology (DSIT)
by M+C Saatchi
Brits are 11x more likely to die from a fire in the home if they don’t have working smoke alarms or alarms in the right places. To highlight this, we launched the refreshed ‘Fire Kills’ campaign, showing the importance of coverage and how more is better to prevent fire fatalities
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