72andSunny is a global marketing agency with offices in LA, NY, Sydney and Amsterdam. We believe strategy from creative thinkers and good ol’ creativity are essential to distinction, growth, and marketplace domination.
For two decades, our Amsterdam office has specialised in multi-market platforms that sing with local relevance. We offer our clients the world under one roof by bringing together talent from every major market, and combining global thinking with deep local insight and research.
We’re an agency of locals from all over the planet, not a local agency.
By 72andSunny
Comedy, sci-fi vibes, tech fails, and a music sting you’ll have on repeat? This Jan, Midnite launched its first UK Brand Campaign showing Brits’ stoic “musn’t grumble” attitude needn’t extend to betting and casino apps. They can’t fix it all, but Midnite is actually pretty good.
By 72andSunny
What began as a German launch for e.l.f. Cosmetics turned into a global hit, thanks to a sticky idea, absurdly catchy jingle, and fearless client. A serious man in a lab coat tested real reviews. The verdict? e.l.f. von Zehn (11/10). TikTok loved it, and Klaus became a fan fave.
By 72andSunny
Under Armour tackled a World Cup challenge: standing out without being there. We chose a unique strategy—launching post-event to connect with our hardworking audience. While stars took breaks, our fans trained through tough conditions, totally embodying "Grind Now, Glory Later".
By 72andSunny
Work looks and feel different all over the world but one thing is true everywhere: people are looking for - and deserve - better work. Beneath a global platform, line, and executional template, we created bespoke executions for all key markets, including UK.
By 72andSunny
A gift from Zalando can show you a side of yourself you didn’t see before. This holiday season we helped the style icon Chloë Sevigny Unwrap her Story and see all her many different sides: the mother, the lover, the neighbour, the stranger, the icon.
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