OLAPLEX
by Mother London
e.l.f.
What began as a German launch for e.l.f. Cosmetics turned into a global hit, thanks to a sticky idea, absurdly catchy jingle, and fearless client. A serious man in a lab coat tested real reviews. The verdict? e.l.f. von Zehn (11/10). TikTok loved it, and Klaus became a fan fave.
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