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This Case Study is Archived from 10 Nov 2025. Why not see their  latest work?

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Sorry For Slurping

To prove that nothing satisfies like Pot Noodle, we made the slurpy sound of satisfaction the star of our campaign. However, when the public recoiled, we issued a formal apology and used our audience's interests to deliver 47 hyper-targeted versions of our advert.

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