Audience Collective

Leeds

ABI 2026 Collection Launch

Better Insight

For ABI, ‘Because the little things matter’ means so much more than just the craftsmanship and design of each van; it’s woven into everything they do. Every year, we find new ways to build on the details that matter when it comes to buying and owning an ABI. From making the owners’ portal easier to use and improving accessibility on the website, to sharing handy van life tips and fun park-life content across socials and engaging with the growing owners’ group community.

Better Ideas

For 2026, we unveiled 12 new holiday homes, brought to life through a multi-channel campaign across print, website and social. This collection was inspired by the nostalgia of classic British holidaying.

We completely refreshed their website, and designed a new homepage matching the style of this year’s brochure and focused on user experience, with a range of technical improvements to boost site speed, accessibility, and SEO.

Website Stats

95%: Increase in engagement time, to 1 minute 42 seconds.

6%: Increase in page events, 180,172

Socials

We focused on strengthening our social presence with a lifestyle-led campaign that launched the new collection by welcoming new ABIers with handy van life tips and walkthroughs of the new vans. By utilising UCG content on socials, we helped bring the ABI Owners' Group community closer.

Alongside this, we ran a gifting competition which drove strong engagement and interaction across channels. We also launched an influencer campaign - a first for our client, which helped us to reach and connect with new audiences in an authentic way.