BBH London



  • Advertising/Creative
  • Brand strategy
  • Integrated marketing


At BBH we believe that difference wins within the marketplace, and we believe in restlessness and distinctiveness to get us there.

Our company icon, the black sheep stands for a belief in the power of difference. The origins of the black sheep stem from the first ad we created for Levi’s black denim, in a world where most people wore blue denim. The end-line for that advert was ‘When the world zigs, zag.’ And Zagging is what we aspire to do every day, from the way we work as a business, to the businesses we create work for.

Zagging creates room for brands to grow, and so we look for clients who want to be different and recognise the value in this.