For Farrow & Ball we famously reframed how premium paint is perceived, bringing together craftsmanship, humour, and striking visual storytelling, with two standout campaigns: “Relax, it’s Modern Emulsion”, which used playful exaggeration to reassure homeowners that beauty and durability can coexist, and “Dead Flat”, an artful demonstration of a groundbreaking multi-surface finish. One leaned into humour and relatability, the other into elegance and visual craft - but both proved the same point: Farrow & Ball is a brand that inspires confidence, whether in everyday family life or high-end design projects. The partnership delivered commercial impact, cultural relevance, and creative work that set a new standard for how paint can be marketed.

For Modern Emulsion we discovered a phenomena called ‘Paint Paranoia’. Where pride in a newly decorated home was undercut with crushing anxiety that modern family life was going to come along and ruin it. Solving paint paranoia became our mission. By combining a brilliantly new durable ‘modern emulsion’ formulation and funny, relatable, talk-worthy communications we created a whole new generation of Farrow & Ball fans among young family decorators.

For Dead Flat two truths mattered - this was a new ultra matt paint that could be used on all sorts of surfaces and it was perfect for the color drenching mood of the year. With an abstract arrangement of ‘color drenched’ surfaces coming together to form the Farrow & Ball logo we showcased both the beauty and practicality of Dead Flat in an irresistibly well branded way. Art installation or product demo? You decide.