There’s too much noise in marketing. Which is a problem.
The processes are convoluted and unclear.
And at the end of it, most of the work is ineffective.
Yes, it shows up, and it's probably saying something, but it’s being ignored.
Eighty-nine percent of it, officially, is wasting money and the opportunity.
At best it's pointless and at worst it's annoying.
People are literally paying to avoid advertising now.
And, understandably, brands are losing confidence in it.
So thirty6 was created to be a noise-cancelling company.
Named after the year that noise-cancelling was invented.
We make sure that the whole process is clear, honest, efficient and collaborative.
So that we can counteract the noise.
And get to powerful strategy and compelling creative, that earns attention, makes a persuasive point and builds affinity.
Because now, more than ever, that’s what every brand needs.
By thirty6
There seems to be an unwritten rule that B2B advertising should feel as if no human beings were involved in the work. Maybe the thinking is any sense of humanity doesn’t feel professional enough. Whatever. For Zinc, a fast growing background-checking company – we kept it human.
By thirty6
Spotify, TikTok and Youtube totally dominate the creator content platform space and they abuse that power. So we took them on and called them out, raising the alarm on the extortionate unfairness of their systems. Positioning LoungesTV as the fairer alternative.
By thirty6
Champagne advertising is a category full of noise, where showcasing the bottle with a vague line or a famous face is deemed enough. So for Pol Roger, we did something different. We ignored all the usual tropes and presented the brand as the champagne for the discerning.
By thirty6
‘Paperboy’ uses sardonic wit and offbeat directing to demonstrate how The Week uses the filter of its award winning editors to cut through the deluge of news to bring you only the stories that matter. Part of the 'Because the news needs a curator' campaign developed by thirty6.
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