• Brand Activation
  • Brand strategy
  • Branding / design


We deliver purpose-driven ideas that transform businesses, cultures and brands. Explore how we deliver impact by integrating purpose, brand, advertising and engagement.

An independent brand consultancy, we work with organizations large and small, from multinationals to start-ups, creating aligned leadership teams, strong cultures and powerful, effective brands.

Our diverse teams, based in London and New York, work around the world.

We use pioneering technology to collaborate with each other and co-create with clients at speed.




Case Studies

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Case Study

Reinventing a global brand

By Brandpie

We worked with Capgemini to create a dynamic digital-first brand identity and new wordmark, inspired by the handwriting of Serge Kampf, Capgeminiā€™s founder. Meanwhile, its iconic spade emblem has been redrawn to truly reflect the world the business is now in.

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Case Study

Taking a unified brand to the next level

By Brandpie

With the merger of the currency brokerage and payment services agency (GCEN) with the corporate custodial services company (GCS), Brandpie created a new name, logo and brand strategy for the unified single brand.

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Case Study

Frontline AIDS - a future free from AIDS for everyone, everywhere.

By Brandpie

Frontline AIDS partnered with us to develop a new name, purpose and brand that aligns the INGO around a core idea - their commitment to finding innovative ways to solve the evolving AIDS epidemic.

  • Archived Case Studies