Cogent

Coventry www.cogent.co.uk

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Integrated marketing

About

Cogent are an integrated marketing agency creating simple and effective ideas through our ethos of togetherness.

Lennon and McCartney. Nike and Apple. An orchestra. Cheese and pickle. A bee colony.

All examples where the whole is greater than the sum of the parts. And none better than our stripey, honey-producing friends. When you approach the world the way bees do two plus two really can equal five. That’s why they’re an inspiration to us in the way we work.

We call it Togetherness. It’s who we are, it’s what we do and we know it produces better results for our clients’ business. Which after all, is why we exist.



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Insights

Insights

Moving Minds

The act of looking for and moving into a new home is an inertia buster that sees consumer spending behaviour change dramatically. But how do our mindsets change when we’re in moving mode and how does that influence purchase behaviour? Cogent has launched Moving Minds, an attitudinal study that explores why people move home. By identifying eight home mover tribes, we explore how brands might effectively engage with home movers when they’re most likely to spend.

Insights

Will Removing Like Counts Help Drive In-App Purchases & Monetise Instagram?

Instagram has decided to experiment with removing likes from posts in a bid to reduce pressure on the platform’s users, while also taking away the ‘vanity’ element of counting post likes. While likes will be hidden on posts, users will still be able to view like-counts on their own posts. I can’t help but think this could be a shift to focus the platform more towards product purchases and therefore further monetise the channel.

Insights

5 Trends From South by Southwest 2019

South by Southwest (SXSW) is a group of annual conferences that takes place in March in Austin, Texas, USA. The conferences include the latest trends in films, interactive media and music. Particularly relevant to us, SXSW Interactive is focused on emerging technology and includes a trade show, speakers and parties.We have compiled the 5 most important trends from the 2019 conference below.

Insights

The Spending Diary of a First Time Buyer

I kept a spending diary over the first eight weeks of living in my first home that I bought with my partner. This diary includes all the things I bought, all the things I prioritised and every time I compromised on something I insisted I needed (even if it did mean living off soup for a week).

Insights

Is Integrity the Secret to Influencer Marketing Success?

You may have seen the recent Netflix documentary about Fyre Festival, the most disastrous festival experience of 2017. What was advertised as a ‘transformative experience’ that would ‘exceed all expectations’, was brought crashing down to earth by a single image of a sad cheese sandwich. So we explore, is integrity the secret to influencer marketing success?

Insights

Do Millennials and Gardening Go Together?

When I first decided to write a blog piece about gardening, I felt a wave of discomfort rise up from my toes to my not-so-green fingers. I’m 24, have lived in a flat in London for the last 3 years and am a long way off from owning a pair of gardening gloves, or a house for that matter.

Insights

An Innovative Approach to Easing Renovation Stress

We recently headed down to The Ideal Home Show where we came across Pioneer Popup, a company who provide tailor-made solutions for people taking on renovation projects. Pioneer Popup create homely mobile kitchens inside campervans for those in the midst of a kitchen renovation.

Insights

Can Brands Ease the Feeling of Remorse for the 63% of Regretful Millennial Home Buyers?

In a recent American survey, 63% of millennials stated they regret buying homes. Despite home ownership being something many millennials strive towards (and often spend years saving for) more than half report buyer’s remorse about their home purchase, with unforeseen costs being one of the main reasons. This got me thinking about the same audience in the UK – what can brands here do to prevent the same kind of regret setting in?

Insights

Is Social Media Affecting the Homes we Choose to Buy?

Buying a house is often a monumental milestone in life, one that commonly represents a significant life stage change. You could say, buying a house is a pretty big deal. So, you’d think careful, practical and rational consideration would take place during the home buying process. However, a significant proportion of the decision is led by emotion and I think there’s an argument for how social media is affecting the way we purchase houses.

Insights

Are Millennials Redefining Gardening?

When we think of gardening we often think of large outdoor spaces, lawns and decking, climbers and trees, tools and equipment, patience and manual work. However, maybe it’s time we start to think of gardening a little differently. Maybe it’s time we redefine its meaning to more accurately represent the modern living and housing situation throughout the UK.

Insights

How the Eco Friendly Trend is Affecting Brand Appeal.

Ethical stances seem to be shifting from awareness to activism, particularly amongst younger consumers increasingly taking responsibility for protecting and sustaining the world.

Insights

Cogent Beekeeping 2018 Round Up.

Get the low-down on our highlights from 2018.

Insights

Lessons From Bees

At Cogent, everything we do is driven by, and owes its success to, the power of Togetherness. Here are 10 things we can learn from nature’s greatest collaborators, honey bees.


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