Cogent

Coventry Cogent

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Integrated marketing

About

Togetherness.
It's who we are. It's what we do. And we know it produces better results.

Lennon and McCartney. Nike and Apple. An orchestra. Cheese and pickle. A bee colony.

All examples where the whole is greater than the sum of the parts. And none better than our stripey, honey-producing friends. When you approach the world the way bees do two plus two really can equal five. That’s why they’re an inspiration to us in the way we work.

We call it Togetherness. It’s who we are, it’s what we do and we know it produces better results for our clients’ business. Which after all, is why we exist.



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Insights

Insights

Do Millennials and Gardening Go Together?

When I first decided to write a blog piece about gardening, I felt a wave of discomfort rise up from my toes to my not-so-green fingers. I’m 24, have lived in a flat in London for the last 3 years and am a long way off from owning a pair of gardening gloves, or a house for that matter.

Insights

An Innovative Approach to Easing Renovation Stress

We recently headed down to The Ideal Home Show where we came across Pioneer Popup, a company who provide tailor-made solutions for people taking on renovation projects. Pioneer Popup create homely mobile kitchens inside campervans for those in the midst of a kitchen renovation.

Insights

Can Brands Ease the Feeling of Remorse for the 63% of Regretful Millennial Home Buyers?

In a recent American survey, 63% of millennials stated they regret buying homes. Despite home ownership being something many millennials strive towards (and often spend years saving for) more than half report buyer’s remorse about their home purchase, with unforeseen costs being one of the main reasons. This got me thinking about the same audience in the UK – what can brands here do to prevent the same kind of regret setting in?

Insights

Is Social Media Affecting the Homes we Choose to Buy?

Buying a house is often a monumental milestone in life, one that commonly represents a significant life stage change. You could say, buying a house is a pretty big deal. So, you’d think careful, practical and rational consideration would take place during the home buying process. However, a significant proportion of the decision is led by emotion and I think there’s an argument for how social media is affecting the way we purchase houses.

Insights

Are Millennials Redefining Gardening?

When we think of gardening we often think of large outdoor spaces, lawns and decking, climbers and trees, tools and equipment, patience and manual work. However, maybe it’s time we start to think of gardening a little differently. Maybe it’s time we redefine its meaning to more accurately represent the modern living and housing situation throughout the UK.

Insights

How the Eco Friendly Trend is Affecting Brand Appeal.

Ethical stances seem to be shifting from awareness to activism, particularly amongst younger consumers increasingly taking responsibility for protecting and sustaining the world.

Insights

Cogent Beekeeping 2018 Round Up.

Get the low-down on our highlights from 2018.

Insights

Lessons From Bees

At Cogent, everything we do is driven by, and owes its success to, the power of Togetherness. Here are 10 things we can learn from nature’s greatest collaborators, honey bees.


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