Disciplines
About
Hello from Special London. We are the most recent launch of Special Group, a global independent creative group doing ambitious work for ambitious brands.
Awarded Global Creative Agency of the Year by Campaign and Effie’s #1 most effective agency, we are ridiculously proud that our work is as effective as it is creative.
We live, work and partner by the values that life is short, everything is craft and laughter is glue. In short, we believe that if something is worth doing, it’s worth making it special.
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Clients
New Work
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New Work
HBO Max
By Special
Launching HBO Max in a crowded UK streaming market, the campaign lands a bold truth: it’s impossible to look away. Starring Aimee Lou Wood, the film shows its world-class content taking over—Succession to Euphoria—turning presenter into fan. Iconic entertainment you can’t ignore.
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New Work
Bumble
By Special
Set to Labi Siffre’s “Bless the Telephone,” Fenn O’Meally’s black-and-white ode is a masterclass in understated storytelling—real couples, authentic connection, and those small, unscripted gestures that turn everyday intimacy into something unforgettable.
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New Work
Peloton
By Special
Peloton & Special have launched phase three of its brand campaign with “Run It Off”—a new campaign where a breakup text sparks a fitness journey. Highlighting how personal moments can fuel fitness, with Peloton’s expert coaching and content keeping motivation strong.