Cogent

Coventry

Is Integrity the Secret to Influencer Marketing Success?


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You may have seen the recent Netflix documentary about Fyre Festival, the most disastrous festival experience of 2017. What was advertised as a ‘transformative experience’ that would ‘exceed all expectations’, was brought crashing down to earth by a single image of a sad cheese

sandwich. So we explore, is integrity the secret to influencer marketing success?