Mr.President

London www.mrpresident.co

Disciplines

  • Advertising/Creative
  • Digital
  • Integrated marketing

About

We are a creative agency on a mission to create disproportionate share of voice. We create brand defining ideas that live and breathe through every touchpoint - helping brands to “walk the talk”. Established in 2012, we are proudly independent and use our creativity to do the world a bit of good: through our progressive creative output and by putting inclusion, diversity and personal growth at the heart of our culture.



Connect


People


Clients

New Work

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New Work

BetVictor

By Mr.President

BetVictor’s ‘Crack the Code’ promotion will see one lucky player winning £100K at the final of the 2022 FIFA World Cup. To launch the promotion we got our old friend Harry Redknapp to face his nemesis - the digital security system at his Bournemouth mansion.

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New Work

Jura

By Mr.President

Jura is made by a tiny island community of 212 people, all of whom lend a hand in the whisky's creation. The campaign captures the journey of the bottle being passed between all those involved, because Jura is more than a whisky - it’s bottled community spirit.

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New Work

Macmillan Cancer Support

By Mr.President

Asking people to shave their head is a huge ask, so we're reinventing the annual fundraiser: 'Brave the Shave' with the creation of 'LIVE week'. Cross-channel promotion is supported by Global who are sharing people’s efforts across the UK with live shaves being broadcast on-air.

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New Work

Capital Breakfast with Roman Kemp

By Mr.President

Our latest campaign for 'Capital Breakfast with Roman Kemp' sees the show’s presenters auditioning some of music’s biggest stars to join them on air. Roman Kemp has been named the nation’s favourite radio personality and Capital remains the UK’s no.1 hit music brand.

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New Work

Royal Albert Hall

By Mr.President

We used the Royal Albert Hall's 150th anniversary to encourage people back inside and to fundraise. We reminded the nation that they need the Hall as much as the Hall needs them. For all the history created over 150 years, there is more history to make.

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New Work

BetVictor

By Mr.President

For BetVictor’s Euro 2020 campaign (oddly kicking off in 2021), we brought together Harry Redknapp’s knowledge and Michael Owen’s instinct to fight out their predictions for the tournament whilst playing a beautiful game....of golf.

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New Work

Metro Bank

By Mr.President

We’re on a mission to help Metro Bank get small businesses up and running. Our latest campaign communicates the unique personal service business customers receive, by highlighting Metro Bank’s Local Business Managers, as they help three of their customers create radio ads.

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New Work

Global

By Mr.President

Our campaign for Global stars PG Tips’ brand mascot 'Monkey'. The icon is sporting a lockdown beard to remind advertisers of the value of outdoor advertising as footfall and traffic return. The campaign will run across Global’s high impact digital estate - the biggest in the UK.

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New Work

The Alliance of Her

By Mr.President

This International Women’s Day sees the launch of ‘The Alliance of Her’ - Europe’s leading platform for liberal women in politics. Formally known as the European Women's Academy, it has been repositioned and rebranded by Mr.President and its sister design studio, Oval.

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New Work

Metro Bank

By Mr.President

Metro Bank are the OGs of people-people banking. Our campaign highlights Metro Bank's focus on the community, people, and the power of face-to-face customer service. The campaign also stars genuine Metro Bank staff members in the Out of Home executions across the country.

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New Work

SheSays

By Mr.President

Women are being shortchanged. In 2019, women in the UK earned an average of just 82 pence for every pound earned by men. For Equal Pay Day, we made the pay gap personal with SheSays by making it possible for women to generate and share their industry's Pay Gap Pound.

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New Work

Herbal Essences

By Mr.President

Pick a leaf embedded with wildflower seeds and do your bit to power the planet. We are hoping to grow 36,000 wildflowers with our interactive billboards located across London, including Kentish Town, Old Street and Clapton.

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New Work

Herbal Essences

By Mr.President

We’re dialling-up the classic P&G brand. To celebrate the launch of the Herbal Essences bio-renew partnership with Kew, we’ve brought back the iconic in-shower moment with a vengeance, but this time for today’s empowered consumer.

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New Work

Stonewall

By Mr.President

For Stonewall's 30th birthday, we used the famous Stonewall star to highlight 30 of the charity’s most-notable moments of equality over the last 30 years. The incredible Sir Ian McKellen, Stonewall co-founder, also showed his support by narrating an emotional spoken-word piece.

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New Work

Ballantine's

By Mr.President

Flavoured whisky. It’s a thing. Having already launched Brasil, Ballantine’s first flavoured whisky, we continue to shake up the global whisky market with Ballantine’s Passion. We're bringing to life how the night transforms when Ballantine’s Passion is added to the mix.

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New Work

MOO

By Mr.President

A light-hearted campaign that was made to capture the pure joy of great design made real with MOO. The concept was created to inspire the creative people who live and breathe beautifully printed design - with a little glitter and a lot of disco.

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New Work

Etihad Airways

By Mr.President

Etihad Airways teamed up with Visit Britain to celebrate its Sydney to UK flights, by taking Australians on a tastebud tour of the greatest culinary destinations in the UK. In our series of 3 mini films, we travel to London, Manchester and Edinburgh to explore unique cuisines.

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New Work

BetVictor

By Mr.President

We tapped into Harry Redknapp's penchant for giving his own brand of advice to fellow “I’m a Celeb” contestants and imagined a new voice-activated service where Harry could do that for everyone. Three commercials went live nationwide on TV, VOD, social media, and radio.

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New Work

Classic FM

By Mr.President

Traffic. Brexit news. That person speaking too loudly on the phone. You don’t need a new meditation app to tune out the noise of everyday life. You need Bach to Bach hits. We helped Classic FM - the original home of classical music - get the message out with a new OOH campaign.

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New Work

Freesat

By Mr.President

We built on our ‘Unbelievably Good’ Brand Defining Idea for Freesat with our new campaign ‘Welcome to TellyFest’. The ad is set in a fictional fan convention that brings together an eclectic mix of super fans, dressing up as their favourite characters from TV.

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New Work

Plan International

By Mr.President

Our multi-year campaign to inspire and drive support for the fight for equality around the world.

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New Work

Capital FM

By Mr.President

Just say the words 'Play Capital' and the star-studded world of Capital FM bursts into your home.

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New Work

method

By Mr.President

A brand awareness campaign that emulates method’s vibrant visual aesthetic and sustainability ethos.

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New Work

Best for Britain

By Mr.President

We gave the British public a 'STOP' button to push for the final say on the Brexit deal.

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New Work

Smooth Radio

By Mr.President

This campaign shows how, much like our canine friends, Smooth Radio is a perfect companion.

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New Work

Stonewall

By Mr.President

A new function for Amazon Alexa, where she's able to answer the audience's LGBT questions.

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New Work

Stonewall

By Mr.President

Year 2 of Stonewall's Come Out For LGBT campaign by Mr. President.

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New Work

The Body Shop

By Mr.President

Supporting Red Panda Network to protect red pandas in the Himalayas with every Charcoal mask sold.

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New Work

St James's

By Mr.President

A one of a kind experience for the visitors of our redesigned St James's website.

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New Work

Internet.org

By Mr.President

Telling the stories of real people who have benefited from a connected world.

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New Work

St James's

By Mr.President

Explore St James's from east to west with a one of a kind scented publication.

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New Work

Freesat

By Mr.President

Our campaign showcases the fantastic feelings that customers experience after switching to Freesat.

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New Work

Capital

By Mr.President

Only Capital can get today's hottest celebs doing all this...

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New Work

Classic FM

By Mr.President

Classical music evokes powerful emotions, making it relatable to a broad and varied audience.

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New Work

Body Shop

By Mr.President

This Mother's Day, we're heroing the amazing mum's of The Body Shop employees

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New Work

Freesat

By Mr.President

Passions run high for the unbelievably good Freesat service.

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New Work

Virgin Red

By Mr.President

An epic nationwide treasure hunt that leads to Necker Island.

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New Work

Greenpeace

By Mr.President

We’ve teamed up with Greenpeace and famous ‘cativists’ once again to put our paws up for a new cause

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New Work

The Body Shop

By Mr.President

The Body Shop comes to Charles’ rescue with their new British Rose collection.

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New Work

Heart

By Mr.President

Our new OOH campaign encourages listeners to 'turn up the feel-good' this winter with Heart radio.

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New Work

The Body Shop (International)

By Mr.President

Mr President unites voices from around the world to spread The Body Shop international’s mission to

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New Work

The Body Shop

By Mr.President

A refreshingly honest new skincare campaign for the launch of Oils of Life facial oil. It's not a miracle, but it's close.

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New Work

The Vodafone Big Top 40

By Mr.President

A digital OOH campaign to establish Global's Big Top 40 countdown as officially the biggest and best music event of the summer.

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New Work

Grey Goose

By Mr.President

A super-premium vodka doesn't need mass advertising, it needs a super-premium club. Introducing Le Club Goose.

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New Work

Marcus Haney

By Mr.President

Instead of inviting another influencer to a freebie event, we decided to challenge Marcus Haney to break into ours and film it.

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New Work

Maille

By Mr.President

Our cunning Maille Discovery Spoons are amongst the first of its kind, bringing the future to retail in a charming and innovative fashion.

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New Work

Zoopla

By Mr.President

We’re on a mission to make a few lucky properties famous by putting their listing everywhere, showing the scale Zoopla can bring to a property.

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New Work

The Body Shop

By Mr.President

A ‘royal home video’, showing how everyone can treat their mum like a Queen with a little help from The Body Shop.

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New Work

Nationwide

By Mr.President

Nationwide has sponsored ITV Documentaries in a new 12 month deal. The creative features what appears to be documentary interviews.