The Premier League partnered with Bradley Rubio as social media host for the EA FC ePremier League tournament in Manchester, leveraging his Gen Z audience to drive engagement and cultural relevance. The campaign generated 3M+ impressions across Premier League and ePremier League channels.

Bradley also interviewed players representing each Premier League club, offering exclusive behind-the-scenes access and bringing fans closer to the action at a tournament watched by millions worldwide.

Alongside this, he extended the collaboration to his football podcast, In The Net, inviting players on to discuss game strategy, share insights, and showcase their personalities - deepening fan connection beyond social media.

Campaign Overview:

• 3M+ Impressions Across Premier League & ePremier League Channels
• Millions Reached Through Social-First Tournament Coverage
• Driving Scalable Engagement with a Gen Z Football Audience
• Amplifying a Global Tournament Across Digital Platforms
• Example Content: www.instagram.com/reel/DVmcd4IAvmZ