Saatchi & Saatchiwww.saatchi.co.uk
We have a simple ambition to make the most influential creative ideas from Modern Britain.
Ideas that are influential in driving business growth, building meaning in consumers' lives, in your company creating energy and in culture shaping change.
Our country is going through profound change and right now it feels like anything is possible as we hit ‘reset’ on how we live, think and act. We believe this creates new possibilities for brands to become influential in shaping Modern Britain.
Our founding spirit of Nothing is Impossible is more important now than ever before. We see it as a simple mindset that allows us to do unbelievable things, driven by the power of creativity.
British Heart Foundation
As the second iteration of This is Science - the brand platform launched to position the charity as a crucial frontline agent in the battle to outsmart heart disease - the work strives to help everyone rediscover the wonder, preciousness and vulnerability of their own heart.
Our latest campaign for EE Hope United is calling on the nation to tackle online sexist hate. The campaign will highlight the role of men to act as an ally to women during the Euros, encouraging them to own and challenge the problem of sexist abuse online and elsewhere.
BT has launched Hope United, a diverse team of footballers who will feature in exclusive BT Tech Tips content, helping give the nation the digital skills they need to tackle online hate. A 90s TVC will be supported by OOH, social and digital platforms and bespoke BT content.
EE's latest campaign highlights the reliability of EE’s mobile network with Lucifer actor, Tom Ellis, who puts his neck, and lockdown beard, on the line, in the shave that was shot live using EE's mobile network and a robotic arm controlled remotely by a barber 250 miles away.
Deutsche Telekom have launced a new campaign, Project Futureproof, to inspire and support young people in following their passions when it comes to choosing a career. The campaign will be featured across a range of Gen Z focused digital and social media channels.
BT’s latest campaign, Broadband Rage, dramatises the unbreakable connection of BT’s hybrid broadband, the UK’s first unbreakable home wi-fi. The campaign will be supported through the line, including YouTube, Radio, Podcasts, Digital Audio, Print, Display, Social, OOH and PPC.
Operation Black Vote (OBV)
OBV launched a hard hitting awareness campaign as part of an urgent appeal to encourage underrepresented communities to register to vote. Drawing on the events of Black Lives Matter, the film delivers the stark message that if you don't vote, it'll be ‘all for nothing’.
Robinsons has launched a new campaign to help ‘flavour a billion water moments’, with a TV ad that shows all the ways people can liven up their water glass with the great taste and real fruit of Robinsons. The campaign will go be supported across TV, OOH, social and radio.
Marie Curie has launched a campaign for the National Day of Reflection, to bring the nation together to remember those who died during the pandemic. The campaign heroes a 60s TV film which will be supported by 15s & 30s films across TV, social and digital and radio.
EE’s latest campaign drives awareness of the network’s ‘Lockdown Learning’ scheme, which offers unlimited mobile data to school pupils while face-to-face teaching is on hold, ensuring no child is left behind. The 30s TV ad will also be supported across VOD, digital and social.
BT’s nationwide campaign to inspire people to reconnect with someone they’ve lost touch with. The fully integrated campaign used loved celebrities, including Rio Ferdinand and Clare Balding and built on its commitment to help unlock different technologies for the nation.
EE's latest campaign with singer Rita Ora and brand ambassador and film legend Kevin Bacon launches the new iPhone 12. With the battle for 5G on, through an AI tech first we showed the power of the iPhone's next-gen AR capabilities when combined with EE's 5G network.
In EE's latest product launch, brand ambassador Kevin Bacon is back to celebrate the launch of 'The Full Works Plan' for iPhone. The TV campaign will be launched tonight during 'The Hangover', alongside a nationwide out of home campaign and a targeted digital campaign.
The trials of working from home with poor WiFi signal is dramatised in BT's latest awareness campaign highlighting BT's WiFi guarantee. Designed to challenge the UK to think harder about their broadband provider or potentially miss out on a promotion like ‘Pixelated Paula’.
BT TV has introduced its most flexible TV offering yet, with customers able to enjoy ‘unlimited substitutions’ on football packages. The ad explores an alternative reality, where teams are permitted to make unlimited substitutions during matches and the chaos that might follow.
Deutsche Telekom, with some expert help from Billie Eilish help shred negative stereotypes against Gen Z's use of tech. A campaign that has already delivered 1bn impressions demonstrating the power and potential of youth in creating a better future.
In a landmark partnership with ITV, and produced entirely in lockdown, BT launch a new campaign to help people navigate tech in a virtual world in response to Covid-19. ‘Top Tech Tips’ has different famous personalities educating the nation every day in 3 minute films.
EE is showing it’s appreciation for NHS workers by giving them free unlimited data until October. Saatchi & EE remotely produced a heart felt message from brand ambassador Kevin Bacon. The ad will be supported by TV, video-on-demand, and social media activity.
Marie Curie's nurses and carers are needed more than ever at this time of national crisis. Increased demand means Marie Curie must raise £2.5m a week to keep them on the frontlines of our health service. Everything else might be on hold, but unfortunately terminal illness is not.
We've launched a major new campaign for Direct Line starring some of the world’s most iconic heroes - RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer. “We’re On it”, is a move on from the hugely successful “Fixer - Winston Wolfe” campaign.
EE treated us to the world’s first AR gig streamed live over 5G to three cities, starring British band Bastille. The live event showcased the power of 5G, enabling commuters across the UK to immerse themselves in a 360-degree AR performance despite being hundreds of miles away.
Most people aren’t comfortable thinking or talking about dying, so we decided the best way to change this behaviour and create societal change was to point out the slightly odd and quirky ways that we all avoid talking about death by using euphemisms.
This campaign aims to facilitate real connection between young couples, sparking conversation around the impact of mobile devices on present moment, in-person relationships. 'Connected underwear’ by Deutsche Telekom, is an imaginative & humorous solution to the issue.
Kevin Bacon stars in the latest EE brand campaign which celebrates EE’s position as best network for five years running. The advert sees Kevin Bacon take on an opponent at a game of squash, as they discuss the benefits of being with the UK’s biggest and fastest mobile network.
The latest in the #ThankYouMidwife series honours the relentless work of Midwives over the Christmas period. An original recording of ‘Silent Night’ by Brit Award-winner and mum-of-one, Paloma Faith features the #ThankYouMidwife Choir, a collective of UK parents and influencers.