Disciplines
About
In a complex and fast-moving world, Critical Mass designs unparalleled brand experiences that connect with people. We were established in Calgary back in 1996, and since then we’ve helped global clients like Apple, Nike, Diageo, and BMW (and hundreds more over the years) reimagine digital and do what no one else in their category can do. Today, we’re over 1,400 digitally obsessed employees in 12 offices, across Europe, Asia, and North America—with a major, full-service hub in London.
What makes us different? We truly understand every part of our clients' digital ecosystems, and we deliver success by making data, creativity, and technology more connected, more efficient, and more powerful. Of course, digital never stands still, but neither do we. We help brands seize opportunities so that their customers get a better experience and a more seamless, dynamic, and personalised experience everywhere they go.
We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).
No matter how much digital changes, one thing will always stay the same—who we are. We’re a transparent, honest, values-driven, passionate partner with a can-do attitude that our clients notice and appreciate.
We’re Critical Mass, but our friends call us CM. Please call us CM.
People
Clients
Insights
- Ownership
- Group owned
- Established
- 1996
- Number of Staff
- 1000+
- Turnover
- Not Disclosed
Ethos
In a complex and fast-moving world, Critical Mass designs unparalleled brand experiences that connect with people. We were established in Calgary back in 1996, and since then we’ve helped global clients like Apple, Nike, Diageo, and BMW (and hundreds more over the years) reimagine digital and do what no one else in their category can do. Today, we’re over 1,400 digitally obsessed employees in 12 offices, across Europe, Asia, and North America—with a major, full-service hub in London.
What makes us different? We truly understand every part of our clients' digital ecosystems, and we deliver success by making data, creativity, and technology more connected, more efficient, and more powerful. Of course, digital never stands still, but neither do we. We help brands seize opportunities so that their customers get a better experience and a more seamless, dynamic, and personalised experience everywhere they go.
We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).
No matter how much digital changes, one thing will always stay the same—who we are. We’re a transparent, honest, values-driven, passionate partner with a can-do attitude that our clients notice and appreciate.
We’re Critical Mass, but our friends call us CM. Please call us CM.
Diversity
Based on terminology used in the IPA diversity survey 2016
We’re committed to going 50:50
Locations
Awards
Campaign US AOY Shortlist - Agency Leader
Campaign Magazine Awards
Campaign US AOY Shortlist - Digital Innovation Agency
Campaign Magazine Awards
Campaign US AOY Shortlist - New Biz Development Team
Campaign Magazine Awards
American Business Awards Gold Stevie Winner - Brand Experience of the Year: Consumer
Stevies Awards
American Business Awards Bronze Stevie Winner - Marketing Campaign of the Year: Financial Products &
Stevies Awards
Creativepool Annual People’s Choice - Best Agency to Work For
Creativepool Awards
Digiday’s Greater Good Awards Winner - Public Health
Digiday Mobi Awards
Creativepool Annual People’s Choice - Branding
Creativepool Awards
Creativepool Annual People’s Choice - Publishing
Creativepool Awards
BIMA 100 - Creatives & Designers
BIMA 100
BIMA 100 - CEO & Leaders
BIMA 100
Creativepool Top 25 influential and inspiring Vice Presidents Ranking - #4
Creativepool Awards
Creativepool Top 10 Digital Agency Ranking - #2
Creativepool Awards
Drum Awards for Agency Business Highly Commended - Best Performing Agency of the Year
The Drum Agency Business Awards
Digiday Work Life Awards Winner - Best Rewards & Recognition Program
Digiday Mobi Awards
Digiday Work Life Awards Winner - Best Mentorship Program
Digiday Mobi Awards
Creativepool Annual People’s Choice - Data
Creativepool Awards