Disciplines
About
Critical Mass is a team of 1500 inspired folks based in 12 offices around the world. We provide full-service digital capabilities for the greatest brands on Earth, but our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We’re sought by brands who strive for connected digital ecosystems, and we help them get there by gaining deep insight into their consumer and orchestrating data, AI, design, media, and tech stacks around human stories.
We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so F-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. We live our values and hold ourselves to uncompromising design standards (which is probably why our clients stick with us for 7 years, on average). We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).
We’re Critical Mass, but our friends call us CM. Please call us CM!
People
Clients
Case Studies
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Case Study
BMW: The world's undisputed leader in luxury automotive.
No one is speeding to the future like BMW, and the road runs through localization, personalization, and tomorrow's technologies.
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Case Study
Nike: Creative Automation
We revolutionized Nike's digital marketing by delivering creative excellence at scale and sharper insight.
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Case Study
Mars: Unwrapping the Future
We helped Mars put personalized, scaled creative into market that looks custom and uses real-time optimization to drive efficiency and effectiveness.
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Case Study
BNY Mellon: A New World
Using product design and experience design to bring "the true purpose of investing" to life.
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Case Study
AT&T Performance
We're using a data-driven approach to deliver a multi-campaign strategy with better messaging, targeting, personalization, and results for AT&T.
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Archived Case Studies
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Case Study
Nissan Tech Drive
Using a 360 ̊, VR experience, we put technology to the test in ways no test drive ever has.
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Case Study
INFINITI QX60 Social Media Campaign for Korea
To raise brand awareness and increase sales of the INFINITI QX60 in Korea, we built a social media campaign that allows users to customize their ad experience on Facebook. We guided consumers through a unique, full-funnel purchasing journey, fit to match their lifestyle
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Case Study
Willow Biosciences 2020 Rebrand
For Willow Biosciences, science is everything. It's the essence of their business. It also needed to become the core of their brand. We helped them reimagine the way their branding conveys their story, persona, values, and mission. And we did it in a modern way.
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Case Study
Quick Reactions for INFINITI Global
Taking a luxury vehicle for a ride on a racetrack is typically out of reach for most people. Using Instagram Stories, we partnered with INFINITI to create an immersive social media experience that enables users to feel like they are behind the wheel of an INFINITI Q60.
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Case Study
Falling for Milk
We partnered with Lactaid to celebrate the age-old combination of cookies and milk, with a whimsical twist.From Halloween through Christmas we delighted Pinterest planners with stop-motion videos featuring scenes made entirely of cookies and frosting.
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Case Study
BMW Build Your Own
BMW's redesigned Build Your Own (BYO) takes the concept of the online car configurator to a new level of personalization, intelligence, and fun.