A production partnership worth watching!
As a trusted source of knowledge and expertise in both food & drink and the media production world, Curious Crab Productions are now the preferred video production partner to Eye to Eye Media, the proud owners of delicious. magazine. Between the two companies, we have the ability to offer an unrivalled expertise when it comes to any form of media and content production within the food, drink and travel industries. We work on a number of projects with Eye to Eye Media, whether it’s producing sponsored, collaboration videos through delicious. magazines ever growing online audience (7million+ across the major channels) or direct production for their own promotional videos and on-going clients.
Although it’s very clear what Eye to Eye Media have built through delicious. and it’s opportunities for brands to advertise and grow with such a trusted authority in the world of food and drink, the real challenge with our work with Eye to Eye is to consolidate the huge amount of skillset that they have to offer as a media content powerhouse. Exactly like Curious Crab Productions, they are specialists in food and drink, with all the knowhow and connections with the best food stylists, photographer, recipe developers, art directors and commercial directors in the industry, there’s a lot to shout out about, which presents the biggest opportunity for us all, but also the biggest challenge when it comes to making their services approachable to those who need them.
Eye to Eye Media have 2 strands of their business that we work on:
1. B2B – Food, Drink & Travel businesses who are in need of end-to-end content production with specialist expertise.
2. B2C – One of the most well know food magazines in the UK, where their huge community of print readers and online audience can be considered an unrivalled educational food platform in itself.
Strategy & Approach
This is where our niche comes into its’ own – we often say that video strategy should be treated much like a magazine, where you work way ahead to be able to publish content on a regular, yet consistent basis. Dealing with food and drink is detailed, intricate work, where more general productions houses don’t always have the knowledge or skillset in understanding the product on top of the production skillsets required for the job.
Consistency is key when it comes to brand building, however it should never hinder the creative space required to grow and improve every step of the way. Our work with Eye to Eye Media is to A) consult with their highly skilled food team from an in-house video perspective, B) support them in producing high quality sponsored content for influencer and celebrity campaigns, C) collaborate with the client on any major brand work that requires video production. D) support with any internal promotional content for the agency as a whole.
Results & Learnings
When working in such a collaborative manner between our two businesses, we learn something new on a daily basis. Although the partnership is reliant on bringing together lots of ad-hoc projects and depends on the video requirements of each individual client, ultimately, this partnership is the opposite to our work on ad-hoc projects and there is a long-term goal for both agencies. We support Eye To Eye and delicious. with all things video and also learn from each other, to be able to provide an overarching 360° service for content and media production in the food and drink world. If you are in need of recipe development, magazine style editorial for print or online, acutely honed in marketing and advertising needs within the food and drink space, or specialist video production combined with all the above, between Eye to Eye Media and Curious Crab Productions, we have the ability to provide it all, whilst keeping a curious eye on the intricate details that we know are required to make things pop!
Curious Crab Productions team continue to create all our videos for use on our social channels and any content we may need for our own and client promotional material. The collaboration and partnership which suits us to no end. and we benefit immensely from their team’s experience with both their filming, editing and animation expertise. The production process is one of seamless end to end delivery, in which they really take the time to understand us and our strategies.Adrienne Moyce, Publishing Director, Eye to Eye Media
Forming a Food & Drink Media Powerhouse - delicious. magazine (Eye to Eye Media)
As a trusted source of knowledge and expertise in both food & drink and the media production world, Curious Crab Productions are now the exclusive video production partner to Eye to Eye Media, the proud owners of delicious. magazine.