Dragon Rouge

London Dragon Rouge

Disciplines

  • Brand Activation
  • Brand strategy
  • Branding / design
  • Innovation/NPD/Service Design

About

Create Generously:

Creativity is at the heart of what we do, and because we’re guided by our spirit of generosity, we work hand in hand with our clients to build brands that create more. Create generously is our belief system. It’s the spirit, fuel and style we bring to our work. It helps us forge a distinctive character and nurtures an open supportive culture inside.



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Clients

New Work

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New Work

Actimel

By Dragon Rouge

Creating the brand design for Danone's new Actimel Fruit & Veg Cultured Shot range, just launched in the UK. Developing a design that balances Actimel's existing equities and smoothie cues, as well as balancing vibrant colours with natural cues.

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New Work

LFP / Ligue de Football Professionnel (French football league)

By Dragon Rouge

Modernising LFP's visual identity to increase the impact of its communications and shine a light on the variety of activities in which the organisation engages on a daily basis - organisation and regulation of competitions, economic development, societal engagement.

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New Work

Coca-Cola

By Dragon Rouge

Paying homage to the people of Vietnam by releasing six limited-edition can designs. Each can represents a Vietnamese city, highlighting its individual culture while embracing authentic Vietnamese spirit. The design shows how Coca-Cola brings Vietnamese people together.

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New Work

Kronenbourg 1664

By Dragon Rouge

Creating a contemporary glass structural design with a slender form, a twisted base, a wider round neck for improved consumption and a square base that maintains freshness and facilitates a better grip.

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New Work

Lumyna

By Dragon Rouge

Rebranding CM Investment Solutions Limited to Lumyna following acquisition by Generali Group from Bank of America Merrill Lynch - development of strategy, name, and identity.

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New Work

Coca-Cola

By Dragon Rouge

Creating the pack design for Coca-Cola's summer recycling campaign, themed "Let's Not Waste This Summer" in Belgium and the Netherlands

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New Work

Coppertone

By Dragon Rouge

Creating a signature visual style for Coppertone UltraGuard that successfully distinguishes the brand on shelf through unique design cues while also supporting Coppertone’s brand purpose: freedom and enjoyment under the sun.

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New Work

Coca-Cola

By Dragon Rouge

Working with The Coca-Cola design team to create the brand for innovative new launch - Coca-Cola Signature Mixers range, reintroducing the original Coca-Cola Hutchinson glass bottle for the first time in over 100 years. Bringing mixology to an even wider audience.

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New Work

1664 / Brasseries Kronenbourg

By Dragon Rouge

Creating the brand identity and packaging design for L'Atelier 1664 Brassin de Saison 2019 Limited Edition

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New Work

VOYA Sea Ór

By Dragon Rouge

Our design for the Sea Ór range uses a variety of organic shapes, which capture a natural marble effect. This texture takes on many connotations; from the oily nature of seaweed, to close up beautiful scientific formations, with our inclusion of hints of gold within the pattern.

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New Work

Organix Goodies

By Dragon Rouge

Designing two new offers from Organix: Goodies, connecting with the millennial family and their changing needs. The new packs take an imaginative approach to engaging with children, backed up with the reassurance of the natural Organix brand.

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New Work

Organix Goodies

By Dragon Rouge

Designing two new offers from Organix: Goodies, connecting with the millennial family and their changing needs. The new packs take an imaginative approach to engaging with children, backed up with the reassurance of the natural Organix brand.

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New Work

Aliaxis

By Dragon Rouge

We have been working with Aliaxis, the world’s largest manufacturer of plastic pipes for construction, industry and utilities, on a new identity and evolved brand architecture strategy as a key part of its new strategic journey.

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New Work

Macmillan Cancer Support

By Dragon Rouge

Evolving one of the UK's most loved brands in Macmillan Cancer Support - through a new brand strategy, identity and experience, and overarching purpose - ‘To help everyone with cancer live life as fully as they can’.

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New Work

GenesisCare

By Dragon Rouge

Relaunching GenesisCare, one of the leading providers of cancer and cardiac services globally.

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New Work

Perrier Juices

By Dragon Rouge

Perrier extends its brand territory to natural beverages with low calories

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New Work

The Laughing Cow

By Dragon Rouge

The Laughing Cow releases new on-the-go cheese cups with North American redesign

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New Work

Joyfills Oreo/ Joyfills Cadbury

By Dragon Rouge

Dragon Rouge has created the brand identity for Cadbury and Oreo's Joyfills NPD, just launched in UK

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New Work

Light & Free

By Dragon Rouge

Dragon Rouge creates a compelling brand identity for Danone Light & Free in France.

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New Work

Lille Football Club (LOSC)

By Dragon Rouge

Dragon Rouge creates a stronger, sportier and more modern identity for LOSC

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New Work

Kahlúa

By Dragon Rouge

Creating a compelling identity for a fresh new range of flavours for Kahlúa

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New Work

LISTERINE®

By Dragon Rouge

Transforming LISTERINE® into an emotionally energizing part of the consumer's oral care routine.

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New Work

MWM

By Dragon Rouge

Dragon Rouge creates brand identity for MWM- making music mixing accessible to the world.

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New Work

Carte Noire Selection

By Dragon Rouge

CARTE NOIRE widens its product range with Sélection, created by Dragon Rouge

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New Work

SeyPearl

By Dragon Rouge

Creating a fresh brand identity for SeyPearl, the range of soft drinks/mixers for Diageo Seychelles

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New Work

Babor

By Dragon Rouge

The Famous Babor Ampoules, a total beauty enhancement by DRAGON ROUGE Hamburg

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New Work

Carte Noire

By Dragon Rouge

Dragon Rouge's Carte Noire wins Pentawards silver award September 2017

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New Work

Johnnie Walker Blue Label

By Dragon Rouge

Johnnie Walker Blue Label Mid Autumn Festival Limited Editions (China)

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New Work

Cointreau

By Dragon Rouge

Pushing the Cointreau character to its extreme in its purest and most luminous expression.

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New Work

Sprite

By Dragon Rouge

How to deliver a brand promise in a youthful, engaging way by leveraging China's n°1 online game

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New Work

Mount Gay 1703

By Dragon Rouge

Redefining premium for Mount Gay's highest-end offer.

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New Work

Atkins Acuity

By Dragon Rouge

Atkins Acuity is the new advisory business from Atkins

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New Work

Rexam

By Dragon Rouge

Creating new horizons to help can manufacturer, Rexam sell their innovative technologies

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New Work

3M

By Dragon Rouge

A new brand video describing 3M's approach to sustainability around the world.

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New Work

Paris 2024

By Dragon Rouge

We've designed the Paris 2024 Olympic and Paralympic Games bid logo.

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New Work

Kamstrup

By Dragon Rouge

Kamstrup is now 'inspired by better' - our new positioning, brand strategy and identity for this leading global smart metering business.

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New Work

Think Ahead

By Dragon Rouge

A vibrant, modern approach to branding a crucial charitable cause, to encourage bright graduates to consider a career in mental health care.

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New Work

Nairns

By Dragon Rouge

Nairns launches Muesli Breaks across the UK, with brand creation and pack design by Dragon Rouge.

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New Work

Cocio

By Dragon Rouge

Dragon Rouge has worked with Arla to really get under the skin of the Cocio brand & create a clean, pared back design with real stand out.

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New Work

Organix

By Dragon Rouge

Delivering a clear, compelling and desirable branding system that secures and grows the brand. http://bit.ly/1fEkzKk

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New Work

The Little Urban Food Company

By Dragon Rouge

Dragon Rouge created the brand name, story and packaging for the new quick-to-heat meals range. You can find our feisty chef on Waitrose shelves.

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New Work

Rio

By Dragon Rouge

Dragon Rouge refreshed Rio's packaging, dialling up the the fruity refreshment cues to achieve much greater shelf impact and brand awareness.

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New Work

M&S, Accenture & BITC

By Dragon Rouge

Dragon Rouge recently designed the Fortune Favours The Brave report for M&S, Accenture and Business in the Community - http://goo.gl/Cr3FF

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New Work

Philadelphia

By Dragon Rouge

Dragon Rouge and BBH have worked together to create the 'Philadelphia: Choose Pleasure' summer 2013 ad campaign, now appearing across Europe.

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New Work

Newburn Bakehouse

By Dragon Rouge

The name and pack design express great taste and ‘normality’, leveraging Warburtons’ offer that is both accessible and engaging for a wide

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New Work

Danio

By Dragon Rouge

Creating a bold, young at-heart pack design, uniting a simple aesthetic with strong taste and substance cues.

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New Work

Military Wives Choirs Foundation

By Dragon Rouge

From a grassroots choir to national charity, this is the start of a new chapter for the Military Wives Choirs Foundation's distinctive voice.

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New Work

Rio Tinto

By Dragon Rouge

Our "Different job. Same Spirit" campaign parallels the world of the Olympic athlete with the world of Rio Tinto.

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New Work

Oykos

By Dragon Rouge

We helped create a premium brand of creamy Greek-style yogurt with fruit that would be distinctive with strong potential for long-term success.

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New Work

Greenall's

By Dragon Rouge

The brand design solution proved to be deliciously simple and iconic, yet embodying the personality and quirky British spirit beautifully.

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New Work

Savera Dairy

By Dragon Rouge

Dragon Rouge were appointed to create a name a design for the dairy producer that had an Indian look but felt comfortable in a mainstream stage.

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New Work

Good Earth

By Dragon Rouge

Good Earth Tea has a new US identity designed to help the brand engage with consumers emotionally.

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New Work

Jacob's Oddities

By Dragon Rouge

We worked with the team in scoping, shaping and validating a brand new range of bite-sized savoury biscuits for the healthier snacking range.