Create Generously:
Creativity is at the heart of what we do, and because we’re guided by our spirit of generosity, we work hand in hand with our clients to build brands that create more. Create generously is our belief system. It’s the spirit, fuel and style we bring to our work. It helps us forge a distinctive character and nurtures an open supportive culture inside.
By Dragon Rouge
Rebranding VITA Vodka, the world's first vodka designed to be mixed with water. Introducing more premium cues, craftsmanship and Mediterranean provenance to the brand identity.
By Dragon Rouge
Bringing together the UK's nine leading research and funding councils through a new brand strategy, brand architecture and brand identity.
By Dragon Rouge
Strategy, naming, identity and experience design for Accor's new alternative hotel offer, which is ethical in the way it sustains its ecosystem by respecting the environment, seeking authenticity at all moments, maintaining social cohesion and promoting the circular economy.
By Dragon Rouge
Creating the brand design for Danone's new Actimel Fruit & Veg Cultured Shot range, just launched in the UK. Developing a design that balances Actimel's existing equities and smoothie cues, as well as balancing vibrant colours with natural cues.
By Dragon Rouge
Modernising LFP's visual identity to increase the impact of its communications and shine a light on the variety of activities in which the organisation engages on a daily basis - organisation and regulation of competitions, economic development, societal engagement.
By Dragon Rouge
Paying homage to the people of Vietnam by releasing six limited-edition can designs. Each can represents a Vietnamese city, highlighting its individual culture while embracing authentic Vietnamese spirit. The design shows how Coca-Cola brings Vietnamese people together.
By Dragon Rouge
Creating a contemporary glass structural design with a slender form, a twisted base, a wider round neck for improved consumption and a square base that maintains freshness and facilitates a better grip.
By Dragon Rouge
Rebranding CM Investment Solutions Limited to Lumyna following acquisition by Generali Group from Bank of America Merrill Lynch - development of strategy, name, and identity.
By Dragon Rouge
Creating the pack design for Coca-Cola's summer recycling campaign, themed "Let's Not Waste This Summer" in Belgium and the Netherlands
By Dragon Rouge
Creating a signature visual style for Coppertone UltraGuard that successfully distinguishes the brand on shelf through unique design cues while also supporting Coppertone’s brand purpose: freedom and enjoyment under the sun.
By Dragon Rouge
Working with The Coca-Cola design team to create the brand for innovative new launch - Coca-Cola Signature Mixers range, reintroducing the original Coca-Cola Hutchinson glass bottle for the first time in over 100 years. Bringing mixology to an even wider audience.
By Dragon Rouge
Creating the brand identity and packaging design for L'Atelier 1664 Brassin de Saison 2019 Limited Edition
By Dragon Rouge
Our design for the Sea Ór range uses a variety of organic shapes, which capture a natural marble effect. This texture takes on many connotations; from the oily nature of seaweed, to close up beautiful scientific formations, with our inclusion of hints of gold within the pattern.
By Dragon Rouge
Designing two new offers from Organix: Goodies, connecting with the millennial family and their changing needs. The new packs take an imaginative approach to engaging with children, backed up with the reassurance of the natural Organix brand.
By Dragon Rouge
Designing two new offers from Organix: Goodies, connecting with the millennial family and their changing needs. The new packs take an imaginative approach to engaging with children, backed up with the reassurance of the natural Organix brand.
By Dragon Rouge
We have been working with Aliaxis, the world’s largest manufacturer of plastic pipes for construction, industry and utilities, on a new identity and evolved brand architecture strategy as a key part of its new strategic journey.
By Dragon Rouge
Evolving one of the UK's most loved brands in Macmillan Cancer Support - through a new brand strategy, identity and experience, and overarching purpose - ‘To help everyone with cancer live life as fully as they can’.
By Dragon Rouge
Relaunching GenesisCare, one of the leading providers of cancer and cardiac services globally.
By Dragon Rouge
Perrier extends its brand territory to natural beverages with low calories
By Dragon Rouge
The Laughing Cow releases new on-the-go cheese cups with North American redesign
By Dragon Rouge
Dragon Rouge has created the brand identity for Cadbury and Oreo's Joyfills NPD, just launched in UK
By Dragon Rouge
Dragon Rouge creates a compelling brand identity for Danone Light & Free in France.
By Dragon Rouge
Dragon Rouge creates a stronger, sportier and more modern identity for LOSC
By Dragon Rouge
Creating a compelling identity for a fresh new range of flavours for Kahlúa
By Dragon Rouge
Transforming LISTERINE® into an emotionally energizing part of the consumer's oral care routine.
By Dragon Rouge
Dragon Rouge creates brand identity for MWM- making music mixing accessible to the world.
By Dragon Rouge
CARTE NOIRE widens its product range with Sélection, created by Dragon Rouge
By Dragon Rouge
Creating a fresh brand identity for SeyPearl, the range of soft drinks/mixers for Diageo Seychelles
By Dragon Rouge
The Famous Babor Ampoules, a total beauty enhancement by DRAGON ROUGE Hamburg
By Dragon Rouge
Dragon Rouge's Carte Noire wins Pentawards silver award September 2017
By Dragon Rouge
Johnnie Walker Blue Label Mid Autumn Festival Limited Editions (China)
By Dragon Rouge
Pushing the Cointreau character to its extreme in its purest and most luminous expression.
By Dragon Rouge
How to deliver a brand promise in a youthful, engaging way by leveraging China's n°1 online game
By Dragon Rouge
Redefining premium for Mount Gay's highest-end offer.
By Dragon Rouge
Atkins Acuity is the new advisory business from Atkins
By Dragon Rouge
Creating a joyful and stylish new brand with Danone.
By Dragon Rouge
Creating new horizons to help can manufacturer, Rexam sell their innovative technologies
By Dragon Rouge
A new brand video describing 3M's approach to sustainability around the world.
By Dragon Rouge
We've designed the Paris 2024 Olympic and Paralympic Games bid logo.
By Dragon Rouge
Kamstrup is now 'inspired by better' - our new positioning, brand strategy and identity for this leading global smart metering business.
By Dragon Rouge
A vibrant, modern approach to branding a crucial charitable cause, to encourage bright graduates to consider a career in mental health care.
By Dragon Rouge
Nairns launches Muesli Breaks across the UK, with brand creation and pack design by Dragon Rouge.
By Dragon Rouge
Dragon Rouge has worked with Arla to really get under the skin of the Cocio brand & create a clean, pared back design with real stand out.
By Dragon Rouge
Delivering a clear, compelling and desirable branding system that secures and grows the brand. http://bit.ly/1fEkzKk
By Dragon Rouge
Dragon Rouge created the brand name, story and packaging for the new quick-to-heat meals range. You can find our feisty chef on Waitrose shelves.
By Dragon Rouge
Dragon Rouge refreshed Rio's packaging, dialling up the the fruity refreshment cues to achieve much greater shelf impact and brand awareness.
By Dragon Rouge
Dragon Rouge recently designed the Fortune Favours The Brave report for M&S, Accenture and Business in the Community - http://goo.gl/Cr3FF
By Dragon Rouge
Dragon Rouge and BBH have worked together to create the 'Philadelphia: Choose Pleasure' summer 2013 ad campaign, now appearing across Europe.
By Dragon Rouge
The name and pack design express great taste and ‘normality’, leveraging Warburtons’ offer that is both accessible and engaging for a wide
By Dragon Rouge
Creating a bold, young at-heart pack design, uniting a simple aesthetic with strong taste and substance cues.
By Dragon Rouge
From a grassroots choir to national charity, this is the start of a new chapter for the Military Wives Choirs Foundation's distinctive voice.
By Dragon Rouge
Our "Different job. Same Spirit" campaign parallels the world of the Olympic athlete with the world of Rio Tinto.
By Dragon Rouge
We helped create a premium brand of creamy Greek-style yogurt with fruit that would be distinctive with strong potential for long-term success.
By Dragon Rouge
The brand design solution proved to be deliciously simple and iconic, yet embodying the personality and quirky British spirit beautifully.
By Dragon Rouge
Dragon Rouge were appointed to create a name a design for the dairy producer that had an Indian look but felt comfortable in a mainstream stage.
By Dragon Rouge
Good Earth Tea has a new US identity designed to help the brand engage with consumers emotionally.
By Dragon Rouge
We worked with the team in scoping, shaping and validating a brand new range of bite-sized savoury biscuits for the healthier snacking range.
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