Drum

London

Sainsbury's TU

Tu tasked DRUM to help them define BE YOU to their key audience of women 35-44 now & for the future. This resulted in an idea called Style Refresh; An episodic show that reflects a women’s attitude & focus on her commitment to finding clothes that best represents different women.

Disciplines

Advertising/Creative
Branded content

Sector

Clothing/Footwear

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