DRUM are a multi-award winning content agency dedicated to helping ambitious brands create and influence popular culture.
We believe that the best work not only grows brands, but also enables brands to contribute something to the culture of our times.
So we help brands create their own cultural signals – whether documentaries, original programming, social or entertainment formats; things with real value for people that cut through the clutter and capture audience’s attention.
Everything we do is born out of the pursuit of understanding, creating and making popular culture for brands.
Drum secured a partnership between Confused.com and Spotify in order to make the drive home for Christmas an enjoyable one. We were able to get the popular comparison site to join forces with Spotify to deliver bespoke Christmas playlists inspired by users’ most streamed tracks.
Drum were tasked with encouraging NOTHS's target audience to turn to NOTHS for their thoughtful gifting needs. The campaign called ‘Handmade with Love’ involved a partnership with The Guardian to create a series of films & articles to engage their readers.
Tu tasked DRUM to help them define BE YOU to their key audience of women 35-44 now & for the future. This resulted in an idea called Style Refresh; An episodic show that reflects a women’s attitude & focus on her commitment to finding clothes that best represents different women.