Challenge

In 2024 alone, 1.6 million women and 1.8 million children in England experienced domestic abuse. Yet fewer than one in ten received support. Domestic abuse is still too often framed as a ‘women’s issue’ with the impact on children overlooked, and the government failing to fund services that save lives.

Solution

To demand urgent change ahead of the Spring Spending Review, we worked with Women’s Aid to reimagine a beloved children’s classic and tell a story no child should ever experience. 

The Monster Who Came to Tea follows Lily, a young girl quietly observing the abuse unfolding at home. Echoing the familiar charm of The Tiger Who Came to Tea, the film draws viewers in with nostalgic comfort only to subvert it with a harrowing reality: this isn’t a whimsical visitor, but a monster who keeps coming back. 

The film drives viewers to an open letter to the Prime Minister, calling for funding for life-saving domestic abuse services. It was released across Instagram, TikTok, Facebook and YouTube, gaining 1.65 million views, over 4,900 letter signatures, and a powerful response from the public and press alike. 

Beyond awareness, the film became an educational tool used in classrooms to help promote healthy relationships and highlight the often-silenced experience of children living with abuse. 

Launched in March, the campaign aligned with International Women’s Day, World Book Day, and Mother’s Day, moments that celebrate women, mothers and stories. On World Book Day, children across the UK dress as their favourite characters and many choose the tiger. The film became part of the national conversation, asking parents, educators and policymakers to reconsider what stories children are really living through.