The Gold Studios believes branded entertainment is the Trojan horse of modern marketing. In a world where audiences skip, block and ignore traditional ads, the answer is not louder advertising but better content across influencers, social and YouTube. Built as an entertainment company for brands, we create commercial entertainment that audiences choose to watch, helping brands deliver against real business outcomes.
Foot Locker had always led with product. We helped them lead with culture. By introducing a recurring creator face and a weekly content engine, we built Foot Locker Europe's first ever street interview format on TikTok, and a platform built to last.
Airbnb had changed how the world travels. Now it wanted to change how families holiday. With a Disney-themed property in LA and the right creative story behind it, we turned a listing into a cultural moment. 146 million views. One Incredible campaign.
We took one of Britain's most beloved faces, dropped her on a farm with a Love Island icon, and let the internet do the rest. Head & Shoulders went from recognised to talked about overnight. 8.6 million views. A week of headlines. One very happy client.
In a category built on sameness, we built Betway their own entertainment world. 10 channels. Iconic talent. Hundreds of millions of views. The Playbook didn't just cut through the noise, it created it.
The Gold Studios led UNiDAYS' Euro 2024 campaign, using football challenge-led content with creators like Woody & Kleiny to drive engagement, competition entries and click-throughs, feeling native to student feeds rather than falling into the usual cringe of football activations.
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