We believe in Time Well Spent.
By Gravity Road
Facing an environment where 73% of US readers worry about fake news, Gravity Road created the first video campaign in Reuters' 175-year history. The work, âPure News, Straight from the Source,â addresses rising public skepticism and the threat of generative AI.
By Gravity Road
For TikTok for Business, Gravity Road devised a new global positioning in 2026 to reflect that reality: Watch it. Love it. Want it. It's not just a positioning; it's a direct articulation of the unique "TikTok effect" that converts love into want with commercial velocity.
By Gravity Road
Celebrating those who crave the look and feel of luxurious haircare, but love finding it at an accessible price point even more, the campaign sees New York Times bestselling author Paige DeSorbo return as brand ambassador in her newly promoted role as chief A-list officer.
By Gravity Road
Introducing Silk Press Conference, by SheaMoisture starring the one and only Law Roach alongside Serena Page, Masai Russell, Clarke Peoples and Kirah Ominique. A chaotic press briefing where flawless hair becomes headline news.
By Gravity Road
#GiveGloss campaign - starring the ultimate girls' girl, Paige DeSorbo
By Gravity Road
McCain fries do more than taste amazingâthey help shape a sustainable future. McCain continues its Regen Fries mission with a global campaign featuring an AR game, social films, creators, merch & an immersive eventâconnecting fry fans to the future of farming
By Gravity Road
Petroleum jelly is trendingâthanks to "Slugging"! Unilever tapped us to give Vaseline a UK social voice. Gravity Road launched its TikTok hitting 4M organic views in 24hrs. Then came exclusive bedazzled drops, riding the Swiftie crafting wave.
By Gravity Road
Our innovative partnership with Unilever and TikTok. We've been working alongside the 'Home Care' vertical at Unilever and our TikTok client to co-create and curate content for members of the #CleanTok community. We even trademarked the 78 Billion view phenomena #CleanTok
By Gravity Road
Our AI Generated campaign for Advertising Week Europe."Great Minds Think Unalike" was the festival's tagline and this year we explored how human and artificial minds can come together using Generative AI.
By Gravity Road
Sport Mode or Chill? Our "Choose Your Mode" experience for Minecraft's collaboration with Crocs has launched, allowing Minecraft players to engage in two AR-powered games, triggered by scanning the physical footwear with your mobile.
By Gravity Road
Our latest work for TikTok for Business Europe - we partnered with the hilarious animator Sam Cotton to create this playful campaign highlighting how advertising on TikTok is as easy as pie(chart!).
By Gravity Road
McCain Foods â the worldâs biggest potato farmer â is pioneering Regenerative Agriculture with their next generation âFarms of the Futureâ. So weâre proud to launch their first global campaign of McCain Regen Fries to educate young audiences on how we need to #saveoursoil.
By Gravity Road
We launched TikTokâs new Q&A product feature, with the creator campaign #AskTheCEOs in U.K. and #FragDieCEOs in Germany. Creators âspilled the teaâ, opening the new feature to answer their viewersâ most burning questions and has notched up more than 86.2M view.
By Gravity Road
Getting the jargon-filled hard sell with our mobile contracts â weâve all been there! Working with award-winning animator, designer and illustrator, Pencil Bandit, we created short animated films that focus on the ridiculous and confusing nonsense in the telco category.
By Gravity Road
A LEGO first: An augmented reality filter that lets you be a LEGO Minifig. The filter effect for Instagram and Facebook gives you the power to create your own LEGO character and feature in your own digital Sainsburyâs collector card with up to 1.5 million combinations!
By Gravity Road
Pret wanted the UK to know it's now serving a vegan bakery. But is a vegan croissant still a croissant? To spark the debate, we inserted the âVegan Kwassontâ into internet culture - reigniting a famous meme on TikTok, updating the Urban Dictionary and 'correcting' Deliveroo.
By Gravity Road
Beyonce was about to drop 2020âs hottest fashion collab. But the internet started to point out that the whole collection looked like a UK supermarketâs uniform⊠A lot like it! In just 4 hours, Sainsburyâs responded with #Sainsbey, generating a media storm (and a few angry fans).
By Gravity Road
To celebrate the launch of Three's high speed 5G broadband, we brought together volumetric capture and holographic projection in a world first. The unique and immersive installation on London's Southbank dramatised the benefits of Threeâs 5G home broadband over three epic nights.
By Gravity Road
For Sainsburyâs 150 Days of Community birthday celebrations, we unveiled Signsburyâs: a deaf-friendly initiative to promote increased inclusivity in society. 100 staff learnt how to sign, in-store screens taught sign language for products and sign-singers entertained customers.
By Gravity Road
New Ofcom regulations make switching mobile provider quick and easy. To encourage people to switch to Three, we enlisted the help of five-times married Dame Joan Collins to advise users not to settle for something they donât want. Just ditch and switch darling.
By Gravity Road
Just how far do you have to go to get people to notice the best deal? Our stunt for SMARTY puts this to the test, making fun of so-called âBritish reserveâ and peopleâs capacity to spot a bargain. Will any customers ask for a discount? Or do we need more fluorescent signs...
By Gravity Road
We developed an Instagram Stories first in the form of an interactive 8-bit game for @ThreeUK. The execution pokes fun at the âphones are badâ argument with a millennial protagonist whose aim is to make it through 3 levels of obstacles without looking up from her phone.
By Gravity Road
Is there any animal that personifies social sharing more accurately than a super cute puggerfly?!
By Gravity Road
Advertising to the advertisers is not an easy task.
By Gravity Road
Short film as part of a wider campaign to relaunch the Design Museum
By Gravity Road
Calfreezy and F2 tackle a typically Wonderfilled Oreo-themed assault course
By Gravity Road
Stream in, and stream out, I love my device, the device is meâŠ
By Gravity Road
What happens when the Worldâs Fastest Man and the Worldâs Funniest Man go head-to-head?
By Gravity Road
Print campaign running across digital out of home, print and digital editions of press.
By Gravity Road
In celebration of the people who actively avoid having to deal with trick-or-treaters.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in