We co-create genuine influencer partnerships and culturally-rooted campaigns with authentic storytelling and data intelligence at their heart.
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Using creators across Europe, we launched Altra's Experience Family 3 through authentic running stories, Working across four markets, this creator-led campaign showed how trusted voices can build awareness and credibility more effectively than traditional product marketing.
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From runners to mindfulness communities to outdoor socialisers, this campaign gave young people a reason to visit England's forests. It also proved something the numbers made impossible to ignore: creator content, run as paid media, outperformed traditional brand ads by up to 5x.
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