Bringing skincare power to the people.
From The INKEY List’s first-ever campaign to a real glow up. Helping everyone feel better in their skin.
Real truth
Beauty brand The INKEY List exists for the curious and the confused. They help people make better decisions for their skin, so they can feel better in their skin.
Real connection
We launched their first-ever campaign - knowledge is your power. Alongside TV, social and guerrilla, we also built their first e-comm site. Empowering and enabling customers to build personalised skincare routines.
More recently, we gave INKEY a real glow up. From sharing their knowledge to showing up for their customers. When it comes to identifying their needs and helping them get beautiful results, INKEY is all in.
Real results
- 10 million
- impressions in just 2 weeks of first campaign going live
- 42,451
- skincare recipe builds in just 2 weeks of first campaign going live
- 15,000
- new Instagram followers
- Engagement videos outperforming industry benchmarks by 377%
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Bringing skincare power to the people.
From The INKEY List’s first-ever campaign to a real glow up. Helping everyone feel better in their skin.
Business Objectives
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