INITIALS

London www.initials.co.uk

Disciplines

  • Experiential marketing
  • Integrated marketing
  • Promotional marketing
  • Shopper Marketing

About

Initials is one of the UK’s fastest growing independent creative brand activation agencies. Our expertise lie in brand planning and brand activation, spanning five core disciplines: branding and brand development, experiential, promotional marketing, shopper marketing & customer journey activation and content.

We are the home of UNINHIBITED THINKING, channelling a unique collection of personal attributes to deliver more inventive, ambitious and creative brand campaigns for clients (on a local and global scale). We create strategies and solutions unconstrained by normal expectations through a combination of seasoned brains and youthful vigour.



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Case Studies

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Case Study

Your Shade. Your Stage.

By INITIALS

Rimmel’s Match Perfection foundation relaunch. We celebrated REAL people, opinions, looks & stories.

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Case Study

Go Beyond - Employee Value Proposition & Toolkit

By INITIALS

EVP for internal comms across 4 key segments – Culture, Learning & Development, Rewards, Incentives.

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Case Study

Brand engineering, packaging development and launch collateral

By INITIALS

Initials turned an innovative product formulation into a unique, compelling and relevant brand

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Case Study

Challenge the Impossible

By INITIALS

The ultimate driver’s car built to honour the ultimate driver

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Case Study

Fan House Powered by Passion

By INITIALS

An unforgettable, immersive experience literally powered by fans’ passion for the beautiful game.

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Case Study

Active Kids | Comic Relief | Fare Share | Community Chest | Fish With Thought | Sainsbury's School Games

By INITIALS

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Case Study

There's cheddar, then there's SERIOUSLY

By INITIALS

Only Seriously offers flavour beyond the ordinary.

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Case Study

Strongbow Epic Entrances

By INITIALS

We gave festival-goers the opportunity to arrive in epic style - all summer long!

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Case Study

THE everyone needs a little inspiration sometimes GROUSE

By INITIALS

Global activation platform celebrating everyday achievements, giving a reason to enjoy a glass ofTFG

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Case Study

Beat The Yawn with Tropicana Essentials

By INITIALS

Tropicana launched their new Essentials range by brightening up commutes in Waterloo station.

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Case Study

Barmy for Sarnies

By INITIALS

In honor of the crisp/sandwich union we opened The Walker’s Crisp Sarnie Club!

  • Archived Case Studies