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Iris

London https://www.iris-worldwide.com/

Disciplines

  • Advertising/Creative
  • CRM/Customer engagement
  • Digital
  • Integrated marketing
  • Public relations (PR)

About

We are Iris. A creative, strategy and innovation company that uses the power of participation to move your business forward. We are ‘For the forward’. Our purpose is to excite progress for our clients, people and the wider world. This is the ethos that runs through our 14 offices around the globe.

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Insights

The 5 Dynamics of Business Marketing

70% of B2B customers feel brands don’t understand their business. In a global study of 640 decision makers carried out across 4 markets, we discovered that B2B marketers are either clinging to the conformity of ‘what used to work’, or hiding behind the complexity of new solutions. Our 5 Dynamics of Business Marketing will help you to breathe new life into your B2B marketing and find bold answers to move your business forward.

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Insurgent

Insurgent brands are high growth brands. They are outsmarting their bigger competitors in the battle for consumers’ attention. This study identifies how brands of all shapes, sizes and life-stages can adopt and exploit the behaviours of Insurgent Brands.

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Why Pay More?

For 69% of leading brands, shoppers would not be prepared to pay more for one over another. Yet a 1% increase in price can increase profits by 12.5%. Our research identifies how marketers can seize back control of the most important, most forgotten driver of profit.
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Insights

What Kendall and Pepsi have taught me this week

Well, that escalated quickly. In addition to gaping while watching the ad get progressively worse and worse, the question on my mind, and perhaps everyone’s minds, was how on earth did this slip through both Pepsi’s & Jenner’s approval process?

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How to SXSW: 2017 Edition

iris Worldwide CTO Jordan Harper offers top tips for getting the most out of the festival
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Let ‘multipliers’ multiply: developing the agency leaders of tomorrow

Global Head of People, Katie Scotland on developing the agency leaders of tomorrow.

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What marketers can learn from participation brands

A new study reveals how 'participation brands' are successfully designing content and experiences to suit modern consumers' lives.

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Insights

How thinking like a technology company helped transform Domino's

Featuring in the January edition of Admap magazine, iris' Executive Planning Director Ben Essen examines how Domino's, the UK's No.1 pizza brand has reacted to the rise of brands disrupting the food delivery sector.

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