
Women’s World Cup underlines it’s all to play for
A flurry of brand activations demonstrates the cultural firepower of women’s sport.
We are Iris. A creative, strategy and innovation company that uses the power of participation to move your business forward. We are ‘For the forward’. Our purpose is to excite progress for our clients, people and the wider world. This is the ethos that runs through our 14 offices around the globe.
A flurry of brand activations demonstrates the cultural firepower of women’s sport.
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By bringing some light-relief to mask-wearing, the brand successfully normalises something which all consumers must increasingly embrace as part of everyday life.
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Ben Essen, Chief Strategy Officer at Iris and one of the founding members of the industry's Create and Strike movement outlines what the last year has taught him, and what needs to happen as we go into the next.
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