Iris is The Participation Agency. With over 1000 people in 14 offices worldwide, we use the power of Participation to help brands grow further, faster. The way ideas travel has changed, and it is harder than ever to create impact using paid media alone. We combine creativity, data-driven media and the power of people to help brands, such as Samsung, adidas, Bentley, Pizza Hut, Beiersdorf and Samsonite, explode into cultural moments and embed themselves in people’s lives.
Adidas 'Ready for Sport'
We wanted to help adidas create excitement for the return of sport. Our hero film launched via adidas employees’ social feeds, adidas’ global social channels and athlete’s accounts. With 169M views, it became adidas’ second most viewed campaign ever.
Suzuki UK launched its new brand campaign, Good DIfferent to celebrate the customer perception that the brand and its cars are *a little bit * different from everything else on the market. The campaign champions Suzuki’s unconventional heritage and personality.
No More Red
In 2021, London saw the highest number of teenage murders on record. To tackle the problem, we created No More Red, an initiative that will see adidas support the long-standing work being done by Arsenal to keep young people safe from knife crime and youth violence.
Archived Case Studies
The World is Looking to you, COP26
A powerful new OOH campaign revealing the alarming reality of the climate crisis has been unveiled today across the UK. ‘THE WORLD IS LOOKING TO YOU COP26’ targets delegates and business leaders attending the vitally important event beginning in Glasgow next week.
The Power Of Investment
The campaign introduces a new brand platform, The Power of Investment, which sets out to reframe investment as a force for good as well as reflecting the simplification of the business with more ways to help people plan, save and invest for their future.
The Whale Watchers
BRITA launched a new sustainability campaign with its long term charity partner, Whale & Dolphin Conservation, focused on educating children on the otherwise overlooked importance of whales. The campaign will launch the new children’s book ‘The Whale Watchers’.