Overview

A sausage is safer than your tampon. Yes, you read that right.

Isn’t that nuts?

And it’s not just sausages, it’s also:

Balloons. Cigarettes. Candles. Sponges. Air fresheners.

In the UK, tampons are classified as general consumer products, meaning they’re not legally required to:

• Disclose their ingredients
• Test for pesticide residues
• Undergo the scrutiny you’d expect for a product used internally

Alarming, to say the least - considering a tampon sits inside your body, in direct contact with your bloodstream.

TOTM are pushing to change that through a petition to update UK law.

Our role at JOAN Creative London was to make this uncomfortable fact impossible to ignore with 'Safer Than a Tampon'.

An initiative built on uncomfortable comparisons.

Because sometimes the quickest way to expose a policy gap is to put it next to a sausage.

All roads lead to the petition.

A small action.

A long-term change.