Overview

Our task was to bring to life the value you get when you buy or sell on eBay in the UK. Whether that's bargains you find, rare items you discover, or sales you make.

To do that, we focused on a core truth about us Brits. As a nation we're an inhibited bunch, EXCEPT when it comes to bargains - our compulsion to tell people the story behind a prized item we've bought or sold for an incredible price is irresistible. Even if it's the most inappropriate moment to do so. 

Having landed on some relatable, honest moments, these films were an exercise in crafting dialogue that toes the line between true enthusiasm and raw inappropriateness. They had to feel real, yet remarkable. 

A lot of that also came down to talent. Finding actors that could genuinely deliver that dialogue with aplomb, and a director that knew how to paint the picture in a way that lets the dialogue shine. Luckily, we got both. 

What we ended up with was a set of films that opened up a fresh new stream of humour for eBay, and that in turn shifted people's perceptions of eBay.

The Results