John Ayling & Associates

London http://jaa-media.co.uk/

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  • Digital Media Planning and Buying
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JAA is the UK’s original independent media agency. Our strategic, creative media thinking drives growth for our clients’ businesses in an ever-changing and fast paced world.



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Case Studies

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Case Study

Recruiting the NHS Volunteer Army in less than Six Hours

By John Ayling & Associates

As the Covid-19 outbreak spread, Britain entered full lockdown on 23 March. The next day our client RVS told us at 11am that the Prime Minister would announce the need for a 'volunteer army' to help the vulnerable at 5pm. We had six hours to deliver. Here's how we did it.

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Case Study

Sightsavers: Building a Regular Giving Programme from Scratch

By John Ayling & Associates

Sightsavers were a renowned multinational charity but needed to make their UK fundraising advertising more effective. JAA structured a long-term Direct Response TV Regular Giving programme that has delivered year on year.

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Case Study

Plan UK: Journey-based digital fundraising

By John Ayling & Associates

JAA developed a journey-based approach to support Plan UK’s fundraising activity, aimed at recruiting sponsors for children in developing countries. By exploring and understanding the diversity of donor journeys we were able to create a digital pathway to securing sponsorship.

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Case Study

The Happy Egg Company: Branding a Commodity - Twice

By John Ayling & Associates

We aimed to establish the 1st distinctive brand of eggs, essentially branding a commodity. We did it, once with huge success between 2009-2011, and then again in 2016. How? Through our understanding of how TV drives sales & our commitment to extend TV beyond traditional airtime

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Case Study

Barnardos - Believe in Me

By John Ayling & Associates

This is a story of how media planning and buying delivered large outcomes on a small media budgets when outspent by the rest of their direct competitors.

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Case Study

Disasters Emergency Committee - Cyclone IDAI Appeal

By John Ayling & Associates

We had to act as quickly as possible to raise awareness and maximise donations whilst the Cyclone's devastation was making news headlines. We delivered a multi channel Digital, Print and Television campaign that was approved with in two hours of briefing and live the next day

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