John Ayling & Associates

London http://jaa-media.co.uk/

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  • Digital Media Planning and Buying
  • Media planning & buying
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JAA is the UK’s original independent media agency. Our strategic, creative media thinking drives growth for our clients’ businesses in an ever-changing and fast paced world.



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Case Studies

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Case Study

Royal National Institute for the Blind: Letter from Santa

By John Ayling & Associates

It's July but adland is prepping for Christmas. JAA looks back on RNIB's 'Letter from Santa' campaign featuring fabulous Keira. The aim was to raise donations so kids could receive a festive braille letter from Santa Claus, making them feel truly included in the festive fun.

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Case Study

Loake, the shoemaker: Stepping up digital to make the most of Black Friday during lockdown

By John Ayling & Associates

Black Friday fell on 26/11/20 during the second national lockdown. Historically 80% of Loake's sales came from physical shops so JAA needed to sustain sales through online marketing alone. Our digital strategy centred on paid search and social activity with impressive results.

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Case Study

Recruiting the NHS Volunteer Army in less than Six Hours

By John Ayling & Associates

As the Covid-19 outbreak spread, Britain entered full lockdown on 23 March. The next day our client RVS told us at 11am that the Prime Minister would announce the need for a 'volunteer army' to help the vulnerable at 5pm. We had six hours to deliver. Here's how we did it.

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Case Study

Sightsavers: Building a Regular Giving Programme from Scratch

By John Ayling & Associates

Sightsavers were a renowned multinational charity but needed to make their UK fundraising advertising more effective. JAA structured a long-term Direct Response TV Regular Giving programme that has delivered year on year.

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Case Study

Plan UK: Journey-based digital fundraising

By John Ayling & Associates

JAA developed a journey-based approach to support Plan UK’s fundraising activity, aimed at recruiting sponsors for children in developing countries. By exploring and understanding the diversity of donor journeys we were able to create a digital pathway to securing sponsorship.

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Case Study

Disasters Emergency Committee - Cyclone IDAI Appeal

By John Ayling & Associates

We had to act as quickly as possible to raise awareness and maximise donations whilst the Cyclone's devastation was making news headlines. We delivered a multi channel Digital, Print and Television campaign that was approved with in two hours of briefing and live the next day

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