JAA is the UK’s original independent media agency. Our strategic, creative media thinking drives growth for our clients’ businesses in an ever-changing and fast paced world.
It's July but adland is prepping for Christmas. JAA looks back on RNIB's 'Letter from Santa' campaign featuring fabulous Keira. The aim was to raise donations so kids could receive a festive braille letter from Santa Claus, making them feel truly included in the festive fun.
Black Friday fell on 26/11/20 during the second national lockdown. Historically 80% of Loake's sales came from physical shops so JAA needed to sustain sales through online marketing alone. Our digital strategy centred on paid search and social activity with impressive results.
As the Covid-19 outbreak spread, Britain entered full lockdown on 23 March. The next day our client RVS told us at 11am that the Prime Minister would announce the need for a 'volunteer army' to help the vulnerable at 5pm. We had six hours to deliver. Here's how we did it.
Sightsavers were a renowned multinational charity but needed to make their UK fundraising advertising more effective. JAA structured a long-term Direct Response TV Regular Giving programme that has delivered year on year.
JAA developed a journey-based approach to support Plan UK’s fundraising activity, aimed at recruiting sponsors for children in developing countries. By exploring and understanding the diversity of donor journeys we were able to create a digital pathway to securing sponsorship.
We had to act as quickly as possible to raise awareness and maximise donations whilst the Cyclone's devastation was making news headlines. We delivered a multi channel Digital, Print and Television campaign that was approved with in two hours of briefing and live the next day
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