John Ayling & Associates



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JAA is the UK’s original independent media agency. Our strategic, creative media thinking drives growth for our clients’ businesses in an ever-changing and fast paced world.






Winning at Social Media for Charities

JAA work with over 50 charity clients and are one of the UK’s biggest buyers of charity advertising on social media. In 2020 we purchased 1.2 billion impressions on Facebook and Instagram for charities. JAA’s expertise in using social media effectively for charities has five key elements. Read on to find out more...


The Queen’s Speech: Change is A-Coming

In reaction to the Queen's speech at the Opening of Parliament yesterday, Richard Temple provides his thoughts on the proposed law changes that will impact adland. Specifically looking at social media regulation and the impact of the 21:00 watershed on HFSS (foods and drinks high in fats, salts and sugars.)


Can You Take the Risk of Not Knowing Statistics and Probability?

JAA's CEO Richard Temple writes about how we cannot afford to have a lack of understanding of basic statistical and probability concepts in marketing. We deal with data on a daily basis to make business decisions. Temple argues that we all need to take responsibility for arming ourselves with the tools for scrutinising data beyond its face value.



In 2020 two JAA colleagues embarked on the Bloom exchange mentoring programme. The Exchange is a cross-mentoring programme that matches industry-leading men with Bloom members to break down the barriers contributing to the gender divide in the industry. Here Gina Miller and Jonathan Newton highlight their experience of and takeaways from the 2020 Bloom Exchange mentoring programme.


Meghan 2 - Palace 0: Media World Cup Latest Score

Meghan and Harry have played a blinder so far in the media world cup of words. They show a greater understanding of the world media trends than ‘the Firm’. JAA's Richard Temple gives his post match report on 'that' interview.


Cricket Returning to Channel 4 is a great opportunity for advertisers - and the game

Channel 4's last minute bid for the broadcast rights of the India v England test series is a great opportunity for agile advertisers. It's also going to be good for the health of the game says JAA's founder John Ayling.


Plain English is Hard: Time to Call Time on BS

JAA's Ian Redman looks at how jargon and over-blown language can lead to confusion in the advertising industry and makes the case for meaning what you say.


TV Market 2021 - The Only Thing Certain is Uncertainty

To say this year has been strange is an under-statement. However, what does this mean for forecasting television prices for 2021? Sarah Jennings, Broadcast Director at John Ayling & Associates examines the trends and the forthcoming events that will effect the market going into 2021.


From Doomscrolling to Derulo: Where Next for Social Media Post-Covid-19?

The lockdown period saw two trends emerge: "doomscrolling" (and please read the full article if you don't know the term) and Tik Tok. However, given the increasing hostility to Chinese business what is the future of Tik Tok; and how will Instagram Reels change things? Mark Hook, our Deputy Head of Digital takes a look.


Television's Groundhog Day Nightmare - What Happens When They Run Out of Programmes?

As lockdown starts to ease, TV Account Director, Gina Miller asks what happens when the TV stations run out of content. Lockdown restrictions have meant TV producers have had to adapt to new working environments which has affected the amount of content they can actually create. This means that there is a looming crisis in linear TV schedules yet opportunity remains for canny advertisers.


TV - Still Highly Effective at Scale for Charity Fundraising

There's a growing mood that charity fundraising has moved on from television as a channel. This article outlines the case that it is still very effective at scale and offer tips on best practice. This is essential reading if you are a charity looking to plug income gaps as other sources of donations such as events, retail and F2F have dried up. This is a posthumous article based on Rob Stephen's last presentation at Raw London's Relay event in March. Rob passed away from coronavirus in April.


Tik Tok Tik Tok: Time to Try the Fastest Growing Social Network?

Maria Floyd, JAA's Head of Social, makes a persuasive case for charity brands to start using Tik Tok. It's not as expensive as you may initially think and currently can offer similar value to Facebook. Now is the time to start investing in this channel whilst it remains relatively unsaturated with advertising. This will enable brands to gain first mover advantage.


Why Good Governance Matters When Selecting Your Media Agency

The current financial crisis may be an existential crisis for a lot of businesses - especially for media agencies. At JAA we have seen this all before and learnt the hard lessons to enable us to ride through similar events. Good governance is much more important than you may think when picking your media agency supplier and this article outlines some questions that are over-looked by advertisers.


Are you ready for Google's Badge of Shame?

Google are looking to penalise advertisers for poor performance and slow load times across all devices. As we enter a new decade, are you doing enough to keep up to speed with the changes in search engine marketing?