Instagram Black Perspectives

We worked with Instagram to create Black Perspectives, a campaign designed to challenge the status quo to champion and inspire emerging Black Creators from music, fashion, media and activism, amplifying their voices both on and off the platform.

We commissioned four lead Creators – Ibrahim Kamara, Tanya Compas, Henrie Kwushue and Estare – supporting four unique initiatives created to support creatives from their community and help them reach new heights in their careers.

The Results:

• 26 pieces of coverage
• 48m total campaign reach
• 357k organic social reach
• 29k social engagements with Creator content
• 98% positive sentiment
• 8.1% engagement rate with social content