Sign in Register

Search Creativebrief

Begin typing to see results

KWT London

London https://www.kwtglobal.co.uk/

Disciplines

  • Brand strategy
  • Influencer marketing
  • Public relations (PR)
  • Social

About

KWT is an integrated PR agency dedicated to our mission: Do the Work

We Do the Work to build and protect reputations, by making you relentlessly relevant, pushing through natural resistance to create a better brand future.

Connect

People

Clients

Insights
View Insight
Insights

How social, influencer and PR teams can navigate “cancel culture”

Cancel culture now extends beyond calling out egregious celebrity behaviour to also scrutinising brand and influencer actions. Speaking on social issues can be a double-edged sword; as social media and PR teams continue to grapple with conflicting opinions on corporate activism, we know at minimum that we must stress the importance of authentic words backed by meaningful action to avoid performative backlash. Navigating this landscape requires communicators to stay informed, agile and prepared.
View Insight
Insights

Decoding 2024’s Communications Landscape

2024 promises innovation and transformation. Comms teams can expect a focus on strategic decision-making amidst economic uncertainty, as well as an emphasis on PR measurement beyond coverage to business impact. AI, having gained momentum in 2023, will enter the PR mainstream and communicators should leverage new tools, thoughtfully. Additionally, there will be a shift towards further prioritizing customer experience and adapting communication strategies to evolving generational perspectives.

View Insight
Insights

Travel’s Place in the Quiet Luxury Movement

The luxury travel industry has long been shifting from prizing ubiquitous expressions of wealth — caviar, champagne, marble, cut crystal and the like — to authentic experiences with a sense of place. However, the educational and immersive opportunities that come naturally with most travel offer an organic pivot to a more subdued expression of luxury.
View Insight
Insights

AI Dominated Davos and CES. What Does it Mean for Communicators?

After shaping Davos and CES this year, it’s safe to say that AI is more than another fad. At KWT Global, we’ve discovered several core strategies that can successfully usher AI into the workplace, from starting with understanding where AI can improve work processes and enhance client service, to having clear policies and guidelines around AI usage and beginning to test and identify specific tools for workflows.

Events