National Cyber Security Centre (NCSC) and Department for Science, Innovation and Technology (DSIT)
by M+C Saatchi
Cervical Screening Saves Lives
Cervical screening uptake has hit an all-time low in the UK. Public Health England tasked us with turning this around. In this TV campaign, we encourage women not to ignore their invites and to book an appointment with their GP if they missed their last one.
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