M&C Saatchi

London https://mcsaatchi.london

Disciplines

  • Advertising/Creative
  • CRM/Customer engagement
  • Integrated marketing

About

MAKE CHANGE

For 25 years, M&C Saatchi has changed the nation’s attitudes, habits, minds, diets and even its Government. In 2020, we joined forces with the former LIDA agency, boosting our strength in data-driven behaviour change at a personal level. Driving the new agency is Camilla Kemp (CEO) and Ben Golik (CCO), our very own dream team.

Our national behaviour change movements are activated right down to the individual and our customer loyalty programmes have found their place in the nation’s heart. This gives us the nous to reach everyone and every single someone, to change how they think and how they act.

Whether your brand is facing change – or forcing it – we are at our best when helping clients create opportunity in change.



Connect


People

New Work

Read more
New Work

NHS

By M&C Saatchi

NHS are kick-starting this year’s ‘Help Us, Help You’ campaign by reassuring the public that the NHS is “here to see you safely” if you have a symptom that could be cancer, a maternity concern, or a routine appointment.

Read more
New Work

Versus Arthritis

By M&C Saatchi

The charity Versus Arthritis has launched a major campaign which aims to drive brand awareness and donations ahead of World Arthritis Day on the 12th October. The integrated push was created in partnership with M&C Saatchi.

Read more
New Work

Stoptober

By M&C Saatchi

Launched as part of the new Better Health brand, the 2020 programme is focused on improvements to lung health. A beautiful pair of floral and mechanical lungs shows the damage that smoking can do, reminding smokers that there is no better time to quit.

Read more
New Work

GambleAware

By M&C Saatchi

The latest Bet Regret campaign introduces a new behaviour change technique which encourages people to pause and reconsider before they place a bet they may regret.

Read more
New Work

Coca-Cola Great Britain

By M&C Saatchi

M&C Saatchi was tasked with launching Coca-Cola's latest campaign Make Your Home the Home End which encourages people to turn their homes into their club’s ‘home end’ when the 2020/21 Premier League season starts.

Read more
New Work

Public Health England

By M&C Saatchi

6 in 10 of us are overweight or obese. And that extra weight puts extra pressure on our bodies, making it harder to fight against diseases. Covid-19 has been a national wake-up call. What better time to launch the new NHS Better Health brand and its catch-cry, Let’s Do This.

Read more
New Work

Promote Iceland

By M&C Saatchi

After months without travel, cooped up at home, we are inviting people to use ‘scream therapy’ to let out their frustrations in some of the most remote and beautiful locations in Iceland.

Read more
New Work

Coca-Cola's Premier League partnership

By M&C Saatchi

M&C Saatchi was tasked with bringing Coca-Cola's partnership with the Premier League to life, creating a tribute to everyone who makes the game special in ‘Where Everyone Plays’. The refreshed version welcomes three promoted clubs – Aston Villa, Norwich City and Sheffield United.

Read more
New Work

NatWest Cricket

By M&C Saatchi

With NatWest, we created a bowling machine that can replicate any ball from the past 38 years of cricket. Thousands of people voted on Twitter for which over they wanted Freddie Flintoff to face. Guess who won?

Read more
New Work

NatWest Cricket

By M&C Saatchi

Ahead of England Cricket's biggest match this summer, this campaign from NatWest put some familiar faces to the test with people's weird and wonderful kit suggestions, showing just how easy it is to enjoy the game #NoBoundaries

Read more
New Work

The Ben Kinsella Trust

By M&C Saatchi

We created a hard-hitting anti-knife crime radio campaign for charity The Ben Kinsella Trust for Mother's Day. It featured real mums making emotional pleas to their sons to stop carrying a knife in the 'Shout Out' slots on highly targeted underground radio stations.

Read more
New Work

FCA PPI

By M&C Saatchi

In the first of five ads for the FCA to signal the impending deadline for PPI complaints on 29 August, animatronic Arnie finds himself in a 'pressing' situation. 'Take action before it's too late. Do it now!' he commands, from a hydraulic press. What will be his fate?

Read more
New Work

Cervical Screening Saves Lives

By M&C Saatchi

Cervical screening uptake has hit an all-time low in the UK. Public Health England tasked us with turning this around. In this TV campaign, we encourage women not to ignore their invites and to book an appointment with their GP if they missed their last one.

Read more
New Work

GambleAware

By M&C Saatchi

Bet Regret is a preventative campaign stopping bettors from developing more serious gambling issues.

Read more
New Work

Coca-Cola x Premier League Partnership

By M&C Saatchi

Launching a new partnership to unite the people that love the most tribal of sports.

Read more
New Work

Help Us Help You

By M&C Saatchi

We encouraged the public to go straight to 111, instead of worrying or second-guessing what you should do when you have a health problem.

Read more
New Work

Change4Life

By M&C Saatchi

In the latest Change4Life campaign, mischievous Sugar Cube creatures encourage the public to make every day lower-sugar swaps.

Read more
New Work

Apprenticeships

By M&C Saatchi

Revealing the reality of Apprenticeships today, the campaign is centred on electrical sparks coming off the apprentices and everything they touch, symbolising their energy, passion and spirit.

Read more
New Work

ScamSmart

By M&C Saatchi

this campaign takes on pension scammers to prevent the theft of hard-earned life savings.

Read more
New Work

PPI

By M&C Saatchi

We helped FCA create awareness of the PPI deadline, encouraging the public to make a decision.

Read more
New Work

Legal & General Investment Management

By M&C Saatchi

Legal & General Investment Management launched its first consumer facing campaign 'Own Your World'.

Read more
New Work

Royal Mail

By M&C Saatchi

Royal Mail are raising awareness of the growing threat of ID fraud and how to get advice and help.

Read more
New Work

Dreams

By M&C Saatchi

From making their mattresses, to advice, to the way they deliver; Dreams are the sleep experts.

Read more
New Work

NatWest

By M&C Saatchi

NatWest pre-empts the needs of its customers through the helpful services they provide.

Read more
New Work

No7

By M&C Saatchi

The No7 Ready philosophy empowers women to be in control of the way they show up in the world.

Read more
New Work

Rail Delivery Group

By M&C Saatchi

New campaign unveiled for Rail Delivery Group.

Read more
New Work

Royal Mail

By M&C Saatchi

In an age obsessed with digital communication, we reminded people of the value of physical mail.

Read more
New Work

Change4Life

By M&C Saatchi

A food tracker app, that helps parents monitor their kids' salt, sugar and fat intake.

Read more
New Work

NatWest

By M&C Saatchi

This campaign recognises that NatWest is responsible for what they do not just what they say.

Read more
New Work

Blue Cross

By M&C Saatchi

Our Blue Cross ad is drumming up #suppawt for dogs, cats and other animals that face uncertain futures. Good work Baxter you canine wonder.

Read more
New Work

Ballantine's

By M&C Saatchi

Fourth release in the Ballantine's 'Stay True' stories, graffiti artist INSA hits Rio De Janeiro to capture the world's largest animated GIF.

Read more
New Work

Transport for London

By M&C Saatchi

In the capital, 10% of passengers experience unwanted sexual behaviour on public transport but only one in 10 report it. We're changing that.

Read more
New Work

The Conservative Party

By M&C Saatchi

Perhaps the most influential piece of print work to come out of the 2015 general election campaign.

Read more
New Work

The Silver Line

By M&C Saatchi

An online film raising awareness of the charity’s work supporting lonely older people, and driving donations during the Christmas period.

Read more
New Work

Transport for London

By M&C Saatchi

Bustling, fast-paced, frenetic; London’s streets are never still. A lone voice of reason urges commuters to think twice before lashing out...

Read more
New Work

Transport for London

By M&C Saatchi

Colourful integrated campaign celebrating the arrival of the iconic Tour de France cycle race in London.

Read more
New Work

Ginsters

By M&C Saatchi

Ginsters fills British blokes with a new inner confidence to perform those little acts of heroism that make them feel like a man...

Read more
New Work

Be Clear on Cancer

By M&C Saatchi

Spot the warning signs: a campaign to normalise potentially embarrassing health issues, urging men to take action sooner rather than later.

Read more
New Work

Network Rail

By M&C Saatchi

‘Track Tests' aims to help reduce the number of people accidentally killed or seriously hurt on train tracks.

Read more
New Work

Ballantine's

By M&C Saatchi

Global campaign unifying brand communications. The message? Applaud individual conviction and self-belief; stay true, leave an impression.