M&C Saatchi

London https://mcsaatchi.london/

Disciplines

  • Advertising/Creative
  • Brand strategy
  • Integrated marketing

About

M&C Saatchi is an independent agency on a mission to create work that is talked about around the world – because if you don’t get talked about, everything else is immaterial. We are guided by two core philosophies that are central to everything we do.

Brutal Simplicity of Thought – which means we’re experts at understanding complex categories and businesses and finding simple, effective, strategic ways through for our clients. The modern world, and business landscape is more complicated and fragmented than ever and so it is incumbent upon us to simplify very complex pictures into something simple and straightforward and which all stakeholders can understand and use, in practical ways.

Diversity of Thought – bringing together diverse minds, points of view and backgrounds, because we know that when we do this, we are more creative. We don’t see DE&I as a tickbox exercise. We see it is as an imperative to getting to great ideas. The more diverse the group of people surrounding a problem or challenge, the better the outputs. It’s as simple as that.

We are really good at getting to the heart of business problems for our clients, which sounds ridiculously obvious, but actually requires proper time and attention, so that we can get to brilliant communications and innovation solutions to the problem we have identified. Within the world of communications and brands, it’s actually incredibly easy to lose sight of why an idea or platform will deliver. We come back to effectiveness on an ongoing basis – why will this idea work to deliver for the Brand? And we hold ourselves to exacting standards in evaluating everything we do.

We have three tenets we measure ourselves against when we are evaluating ideas – 1/ Is it distinctive? 2/ Will anyone give a s**t about it? 3/ Does it make us feel slightly nervous? If the idea delivers against all three, then we’re getting somewhere!



Connect


People


Clients

BITE Articles

Read more
Thought Leadership

Should the marketing industry be doing more to promote the business benefits of inclusion?

In 2024 there are a myriad of data points that underline inclusion is a business imperative, yet budgets are still being slashed

Read more
Fuel Your Imagination

Science in Sport and M&C Saatchi prove ‘You Can’t Beat Science’

Performance Nutrition Brand, Science in Sport (SiS), has created a new platform to highlight the research that goes into making the energy products effective

Read more
Thought Leadership

IWD needs communication through demonstration

We asked industry leaders if brands need to do more to place action at the heart of their approach to International Women’s Day

Read more
Hot Pick

M&C Saatchi successfully smashes stereotypes

The new campaign for London-based youth organisation, RISE.365, supported by Clear Channel underlines the power of lived experience.

Read more
Voices

M&C Saatchi partners with RISE.365 and Clear Channel to smash stereotypes

The powerful new campaign harnesses the power of creativity to challenge racial stereotypes

Read more
Trend

‘Make that one day, today’

The Department for Education’s new campaign from M&C Saatchi is a rallying cry for reaching your full potential

Read more
Trend

LNER dances into the New Year with new brand mascot

The campaign from M&C Saatchi takes inspiration from Fatboy Slim

Read more
Hot Pick

Rockshore and M&C Saatchi show the power of the festive anthem

A new festive anthem from former Boyzone star Ronan Keating underlines the power of thinking beyond families in the festive period

Read more
Thought Leadership

The Big BITE Christmas advertising round up

The weird, comforting, creative and feel-good festive advertising round up

Read more
Trend

It’s the most refreshing time for a beer

Ronan Keating gets roasted in a new campaign for Diageo-owned lager and cider brand Rockshore from M&C Saatchi London.

Read more
Thought Leadership

Building inclusion beyond National Inclusion Week

BITE’s National Inclusion Week round-up shares inclusive campaigns, advice, lived experience and inspiration from experts across the industry.

Read more
Voices

As a Blind Photographer my message is embrace diversity

A Blind Photographer may sound bewildering, but in reality, my blindness grants me a unique photographic perspective, writes Ian Treherne

Read more
Voices

‘Ask, Don’t Assume’ launched to challenge perceptions around disability

The new campaign, created by M&C Saatchi, is powered by the lived experiences of disabled people.

Read more
Voices

What a feverish toddler taught me about pitching

Christi Tronetti, Head of Growth, M&C Saatchi London, underlines why it's time to break the myth that motherhood is a creative full stop.

Read more
Voices

Ad Net Zero launches training and updated guide

At the second global summit, Ad Net Zero launches tools to help advertising professionals better develop sustainability knowledge

Read more
Trend

Going From Strength to Strength – The Best Strategies for Growing a Community

How to build, grow and foster a community

Read more
Thought Leadership

How can brands and agencies ensure they avoid Pride Washing?

Policies and meaningful purpose must be demonstrated in June and beyond.

Read more
Voices

Purpose Disruptors to premier ‘Good Life 2030’ at COP26

‘Advertising A Good Life 2030’ explores the role of the marketing industry in pushing forward the sustainable agenda

Read more
Hot Pick

The Office for National Statistics celebrates community for the Census 2021 launch

A new campaign from M&C Saatchi is a reminder that the communities we are a part of are only rendered stronger by our ability to understand them better.

Read more
Thought Leadership

How can companies better support employees through another lockdown?

A third lockdown, combined with the seasonal gloom of January is placing employees at risk of burnout, making safeguarding the mental health of staff business critical.