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Mischief

London https://www.mhpgroup.com/

Disciplines

  • Integrated marketing
  • Public relations (PR)
  • Social

About

Mischief is the home of passion powered comms. It's our belief that demographics are dead and it's passions that point to purchase. We help brands identify what their audience are passionate about and how to authentically tap into these passions, capturing consumer attention by connecting with their culture.

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BITE Articles

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Thought Leadership

Should brands do more to lean on the power of cultural connection to drive the circular economy forward faster?

As sustainability becomes a growing priority for consumers, cultural connection can help to drive behavioural change

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Thought Leadership

Should brands be doing things differently when it comes to promoting healthy lifestyles?

As consumers wise up to wellness washing brands may need to rethink how they market a healthy lifestyle

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Voices

Sky Media joins The Creative Shootout as official broadcast media partner

The competition will see eight agencies tackle a creative brief from Carers UK

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Fuel Your Imagination

Christina Aguilera and Latto combine Hip Hop and Opera for Just Eat

The latest iteration of the ‘Did Somebody Say’ campaign sees two music stars merge genres to showcase the variety of options on Just Eat.

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Hot Pick

Ocado and Beano team up to fight food waste

To help households make their food go further, Ocado Retail and The Beano have created a cookbook

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Trend

Living Curiously: 5 tips to spark your imagination this summer

Dan Deeks-Osburn, Head of Strategy at Mischief on the art of living curiously

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Voices

Agencies prepare to compete at Creative Shootout

The winning agency will gain Foodcycle as a client, £10,000 prize and £50,000 media spend with The Guardian.