This issue focuses on how consumers are choosing to spend their downtime, drawing insight from the bespoke research we commissioned with over 2,000 participants across Great Britain. We take a look at two paradoxical ways of spending your downtime in two sectors that have seen considerable growth in the last couple of years; interviews from the COO of esports team FNATIC, Glen Calvert, and COO of luxury fitness studio Core Collective, Heloise Nangle.