In our latest Show Me paper we first take a look at what’s happening in the world of snacks. The world has recently gone through a food revolution, with more and more people skipping meals in favour of snacks. Then, we look at gin’s ascent from mother’s ruin to modern tipple and how your drinks brand can also win like gin. Feature interviews are with Olly Hiscocks, Founder of snack brand Olly’s; and Louise Ryan, Managing Director of The Gin Hub, Pernod Ricard.