British Heart Foundation
by Saatchi & Saatchi
Asking people to shave their head is a huge ask, so we're reinventing the annual fundraiser: 'Brave the Shave' with the creation of 'LIVE week'. Cross-channel promotion is supported by Global who are sharing people’s efforts across the UK with live shaves being broadcast on-air.
Now that your work is live, why not share the love?