Disciplines

  • Branded content
  • Corporate communications
  • Influencer marketing
  • Public relations (PR)

About

MSL is a creative communications agency, we build brands, businesses, reputations and relationships.

By uniting diverse people, skills, perspectives and expertise we combine thoughtful insight and stunning creativity to deliver stories, content and experiences that transform the way people think, feel and behave.

We create stories, content and experiences that transform the way people think, feel and behave. We influence. We impact. And we do it fearlessly.

We do our best work when we're working together with like-minded colleagues and fellow experts. But we don't just combine our expertise for the sake of creating great work; it's a way of working that's ingrained in us.



Connect


People


Clients

New Work

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New Work

Arçelik

By MSL

MSL developed the narrative and creative for Arçelik’s CEO, Hakan Bulgurlu’s Keynote at IFA 2019. As CEO to over 12 leading home appliance brands, Hakan is in a position to influence the industry to drive change and tackle some of the most pressing environmental issues.

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New Work

Creative Content UK

By MSL

Get It Right (From A Genuine Site) – the consumer education initiative that engages fans in how to value the creative process and access content legally has launched a new film featuring influencers Casper Lee and Snoochie Shy.

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New Work

Publicis Groupe

By MSL

MSL launched Marcel (Publicis Groupe's AI-powered tool that is set to revolutionise how employees work and add value to clients) in the UK through an internal engagement campaign that excited employees, then encouraged and sustained adoption.

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New Work

Yakult

By MSL

We helped Yakult host an Ikigai Japanese breakfast event which provided a unique experience to showcase it's Japanese heritage, grow brand awareness and media reach by positioning Yakult as a daily wellness ritual and aligning it with the concept of Ikigai.

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New Work

scUber

By MSL

MSL managed the media relations strategy for the official launch of scUber – the world’s first rideshare submarine experience on the Great Barrier Reef. The story was picked up in widespread titles, with an international reach of over two billion impressions.

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New Work

EY

By MSL

EY wanted to move the conversation away from ‘Diversity & Inclusion' to ‘Belonging’ – a feeling everyone understands and creates in their workplace - in order to attract new talent. We launched an integrated, research-led, content-rich programme to tell EY’s story authentically.

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New Work

Butlins

By MSL

We are currently working with this iconic British brand to launch its stunning new swimming pool and attract visitors.

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New Work

Yopa

By MSL

The UK’s second largest online estate agency, Yopa, has retained MSL for ongoing strategic consumer PR after a three-way competitive pitch held at the end of 2018. MSL will be working seamlessly with Yopa’s in-house team to bring to life the new “Smooth Move” brand positioning.

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New Work

World Avocado Organization

By MSL

Celebrating the versatility and health benefits of the UK’s favourite super food for World Avocado Month

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New Work

Beko

By MSL

Expert panellists and influencers launched Beko's thought leadership at IFA Berlin 2018.

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New Work

Goffs

By MSL

Engaging media, influencers and industry pros with the luxury Goffs experience ahead of Ascot 2018.