Disciplines

  • Branded content
  • Corporate communications
  • Influencer marketing
  • Public relations (PR)

About

We’re a values-based business built around a philosophy of DO | FEEL | THINK. For our people, it encourages them to DO IT, to FEEL BELONGING and to THINK INDEPENDENTLY, creating a vibrant environment where our people can do the best work of their careers.

We use DO | FEEL | THINK to inspire our clients too. We want clients to show their values to the world through the acts they create digitally and in real life, helping to generate greater emotional connection with their products and brands, and creating audience relationships built on true Belief.

How do we do it? By connecting the modern key Belief drivers of PR, Sustainability, Employer Brand, and Digital Influence – all crucial to helping businesses win in our increasingly values-based world. It all adds up to a vision of creating a progressive and connected creative agency that helps clients find new ways to grow.



Connect


People


Clients

New Work

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New Work

PUMA

By MSL

PUMA & ASOS tasked ten fashion students from universities across the UK to design the perfect ‘Modern Lux’ fit to wear with PUMA’s new footwear staple, Teveris Nitro. We held a showcase in Central London over 2 days during LFW, and one lucky student had a chance of winning £5k!

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New Work

PUMA

By MSL

Conference of the People, powered by PUMA is a project that our dedicated team at MSL has been working on for months. We brought together PUMA experts, industry leaders across the sportswear and fashion industry, and young environmentalists to open, and drive discussion.

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New Work

Rimmel

By MSL

We launched the #RimmelCollective. A digital movement of 10 Global profiles who will be opening the doors to self-expression and self-discovery, with a focus on togetherness and inclusivity. They'll aim to inspire and educate on some of this years' biggest cultural moments.

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New Work

Corona

By MSL

Corona Cero debuted The Nature Exchange in the heart of London. Along with KGA & draftLine, we transformed Spitalfields into a plant-filled space, where people could take their usual can of drink and be led through a nature trail to exchange it for a Corona Cero - 100% Natural!

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New Work

PUMA

By MSL

We launched RE:JERSEY with the world's first 100% recycled patchwork centre circle. RE:JERSEY is PUMA’s new 100% recycled, jersey-to-jersey technology. We had a talented team who created an epic 90m centre circle and worked with Man City players, who all supported RE:JERSEY.

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New Work

Bourjois

By MSL

In less than one month, we were tasked with bringing the iconic Parisian beauty brand, Bourjois, back to the UK. So far, we have reached over 313m gold-tier media titles and we relaunched Bourjois’ Instagram, with celebs and influencers on the platform sharing their excitement!

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New Work

Mario Strikers: Battle League Football

By MSL

We worked with Footie superstars F2 Freestylers to create their own ‘Hyperstrike’ inspired by the game, and challenged fans at home to create their own on TikTok to be in the chance of winning a bunch of Ninendo goodies.

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New Work

PUMA

By MSL

The Cali Dream shoe was inspired by California, MSL wanted to bring a bit of California glam to the UK. With an LA-style mansion pool party, we provided the perfect backdrop for PUMA’s target ‘gen Z’ influencers to snap themselves in this summer’s must-have footwear.

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New Work

BT

By MSL

We launched BT’s new brand ambition – Beyond Limits – with an epic World Record-breaking indoor drone show coded by school children and a performance from pop star Jess Glynne at London’s Wembley Arena, attended by over 1000 guests and hosted by Tess Daly.