Disciplines

  • Branded content
  • Corporate communications
  • Influencer marketing
  • Public relations (PR)

About

We’re a values-based business built around a philosophy of DO | FEEL | THINK. For our people, it encourages them to DO IT, to FEEL BELONGING and to THINK INDEPENDENTLY, creating a vibrant environment where our people can do the best work of their careers.

We use DO | FEEL | THINK to inspire our clients too. We want clients to show their values to the world through the acts they create digitally and in real life, helping to generate greater emotional connection with their products and brands, and creating audience relationships built on true Belief.

How do we do it? By connecting the modern key Belief drivers of PR, Sustainability, Employer Brand, and Digital Influence – all crucial to helping businesses win in our increasingly values-based world. It all adds up to a vision of creating a progressive and connected creative agency that helps clients find new ways to grow.



Connect


People


Clients

New Work

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New Work

Mario Strikers: Battle League Football

By MSL

We worked with Footie superstars F2 Freestylers to create their own ‘Hyperstrike’ inspired by the game, and challenged fans at home to create their own on TikTok to be in the chance of winning a bunch of Ninendo goodies.

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New Work

PUMA

By MSL

The Cali Dream shoe was inspired by California, MSL wanted to bring a bit of California glam to the UK. With an LA-style mansion pool party, we provided the perfect backdrop for PUMA’s target ‘gen Z’ influencers to snap themselves in this summer’s must-have footwear.

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New Work

BT

By MSL

We launched BT’s new brand ambition – Beyond Limits – with an epic World Record-breaking indoor drone show coded by school children and a performance from pop star Jess Glynne at London’s Wembley Arena, attended by over 1000 guests and hosted by Tess Daly.

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New Work

Arçelik

By MSL

MSL developed the narrative and creative for Arçelik’s CEO, Hakan Bulgurlu’s Keynote at IFA 2019. As CEO to over 12 leading home appliance brands, Hakan is in a position to influence the industry to drive change and tackle some of the most pressing environmental issues.

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New Work

Creative Content UK

By MSL

Get It Right (From A Genuine Site) – the consumer education initiative that engages fans in how to value the creative process and access content legally has launched a new film featuring influencers Casper Lee and Snoochie Shy.

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New Work

Publicis Groupe

By MSL

MSL launched Marcel (Publicis Groupe's AI-powered tool that is set to revolutionise how employees work and add value to clients) in the UK through an internal engagement campaign that excited employees, then encouraged and sustained adoption.

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New Work

Yakult

By MSL

We helped Yakult host an Ikigai Japanese breakfast event which provided a unique experience to showcase it's Japanese heritage, grow brand awareness and media reach by positioning Yakult as a daily wellness ritual and aligning it with the concept of Ikigai.

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New Work

scUber

By MSL

MSL managed the media relations strategy for the official launch of scUber – the world’s first rideshare submarine experience on the Great Barrier Reef. The story was picked up in widespread titles, with an international reach of over two billion impressions.

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New Work

EY

By MSL

EY wanted to move the conversation away from ‘Diversity & Inclusion' to ‘Belonging’ – a feeling everyone understands and creates in their workplace - in order to attract new talent. We launched an integrated, research-led, content-rich programme to tell EY’s story authentically.

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New Work

Butlins

By MSL

We are currently working with this iconic British brand to launch its stunning new swimming pool and attract visitors.

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New Work

Yopa

By MSL

The UK’s second largest online estate agency, Yopa, has retained MSL for ongoing strategic consumer PR after a three-way competitive pitch held at the end of 2018. MSL will be working seamlessly with Yopa’s in-house team to bring to life the new “Smooth Move” brand positioning.

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New Work

World Avocado Organization

By MSL

Celebrating the versatility and health benefits of the UK’s favourite super food for World Avocado Month

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New Work

Beko

By MSL

Expert panellists and influencers launched Beko's thought leadership at IFA Berlin 2018.

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New Work

Goffs

By MSL

Engaging media, influencers and industry pros with the luxury Goffs experience ahead of Ascot 2018.