Working with influencers and creators to promote a market leading value coach operator
Generating awareness through gifted and paid creator partnerships
The PHA Group is an award-winning integrated agency, networked across the UK, with offices in London, Manchester, Leeds, and Wokingham.
Offering a multi-channel approach, PHA creates real impact by developing bespoke strategies that combine the core disciplines of PR, Digital, and Social.
Its consumer, corporate, and reputation specialists deliver transformational results for clients, including household brands, international corporations, ambitious start-ups, and individuals.
And at its core, exceptional storytelling.
Powered through an astute understanding of earned, deep-rooted in its journalistic heritage, PHA has unrivaled relationships with editors across the media spectrum.
But that’s not all, campaigns are propelled through other expert services.
This includes; creative strategy, ideation, and production, offering an agnostic service that amplifies and extends earned storytelling and allows for experimentation in format, platform, and execution.
Social expertise, with a team poised and focused on creation, connection, and growth.
Digital prowess. Experts who effectively pinpoint touchpoints from product discovery to conversion, helping brands get discovered by the right audience, at the right time.
Generating awareness through gifted and paid creator partnerships
Building brand fame for DASH through an integrated product launch campaign
Launching OpenFit - Shokz's first true wireless ear-buds
Driving digital performance for HiPP Organic with integrated search engine marketing tactics to boost visibility and business impact.
Ahead of the Summer of 2023, we were briefed to take the brand out of the kitchen and into UK gardens for the first time, with the launch of the Ninja Woodfire Electric BBQ & Smoker. Our challenge was to create a standout launch moment for the new product in March.
Research commissioned revealed that 86% of people who experienced a bereavement in the UK felt alone, and those around them didn’t know what to say or do to help them (81%). Following the successful launch of ‘Grief Kind’, we were challenged to launch a regional campaign.
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