The PHA Group

London https://thephagroup.com/

Disciplines

  • Digital
  • Public relations (PR)
  • Social

About

The PHA Group is an award-winning integrated agency, networked across the UK, with offices in London, Manchester, Leeds, and Wokingham.

Offering a multi-channel approach, PHA creates real impact by developing bespoke strategies that combine the core disciplines of PR, Digital, and Social.

Its consumer, corporate, and reputation specialists deliver transformational results for clients, including household brands, international corporations, ambitious start-ups, and individuals.

And at its core, exceptional storytelling.

Powered through an astute understanding of earned, deep-rooted in its journalistic heritage, PHA has unrivaled relationships with editors across the media spectrum.

But that’s not all, campaigns are propelled through other expert services.

This includes; creative strategy, ideation, and production, offering an agnostic service that amplifies and extends earned storytelling and allows for experimentation in format, platform, and execution.

Social expertise, with a team poised and focused on creation, connection, and growth.

Digital prowess. Experts who effectively pinpoint touchpoints from product discovery to conversion, helping brands get discovered by the right audience, at the right time.




People


Clients

Insights

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Challenges facing the travel industry in 2024

From maintaining online reputation to customer retention we discuss the challenges facing the travel industry in 2024 and how a travel PR strategy could drive impact.

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Insights

Universal Analytics Data Deadline: July 2024

From the 1st of July 2024, Universal Analytics Data & Properties will begin to be deleted by Google. Unless this data has been exported & backed up, you run the risk that all of that historical (and precious) web data will be lost. Director of Digital David Schulhof discusses what this means and what you can do about it.

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Our Northern cities predictions for 2024

From the rise of metro mayors to a celebration of culture and heritage, Head of PHA North Hannah Craig has predicted her top three trends for the North in 2024. Click below to read in more detail about what the new year could have in store.

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How PPC and Paid Social work together to drive performance

PPC and PaidSocial are two of the most important digital marketing strategies used to drive traffic and enquiries. Senior Paid Social Account Director Aron Jheeta and Paid Search Account Director Lucinda Martin discuss how you can supercharge your marketing strategy by integrating the two services to drive performance.

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Paid Social: A beginners guide

Over the years organic social media reach and engagement rates have declined, highlighting that social media is increasingly becoming a pay-to-play model where brands must utilise paid social in the most effective way possible. Our guide to #PaidSocial provides beginners with the perfect opportunity to discover its fundamentals, how paid influences the funnel and what it’s not.

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How to promote your mass participation event

Last month we celebrated a decade of working together with the Royal Parks Half - London. Over the last 10 years, we have successfully positioned the race as London’s most iconic half marathon, as well as engaging with key stakeholders to ensure that the race continues to be celebrated for its charity and sustainability credentials. Reflecting on the long-term partnership, we share our top tips to consider when looking to drive widespread exposure of an upcoming mass participation event.

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Patient care to PR: Communicating AI healthcare stories

We discuss tactics on how a healthcare PR strategy can help communicate AI healthcare stories in the media.

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The Reputation Report: October 2023

In our latest Reputation Report we analyse PM Rishi Sunak's popularity hitting record lows, the PGMOL's response to its latest VAR scandal and the upcoming challenges set to face the gambling industry. Thanks to Hamish Campbell-Shore, Neil McLeod and Tim Jotischky for their insight on how those involved have responded to these challenges. https://bit.ly/3tPzj8F

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Social Media Week 2023

The PHA Social Media team was out in force this week at Adweek’s Social Media Week, which this year was centred around the creator economy, social listening, risk-taking, authenticity, short-form video and more. The two-day event featured some excellent speakers and insights from the likes of LADbible Group, Gymshark, Burger King and Shopify, and lots of great discussions around the #creator economy and its future. We’ve pulled together our key takeouts from the event.

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Preparing your paid channels for optimal performance

Paid Social has become a necessary tool in the world of e-commerce. Ahead of #BFCM, Director of Social, Hayley Jones breaks down what brands can do to ensure their social ads are as effective and efficient as possible.

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The Reputation Report: September 2023

In our latest monthly Reputation Report Divisional MD Tim Jotischky shares his expert insight on the allegations surrounding Russell Brand and it being the latest in a series of hits to the BBC’s reputation. Neil McLeod analyses the government’s investigation into the misuse of SLAPPs and the significant shifts this could bring. Finally, Rhys Merrett analyses Arm’s snub to the LSE following its high-profile IPO and the difficulties the LSE is facing surrounding this. https://bit.ly/3thg9Z6

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The value of influencer content

We asked our in-house experts across Social, PR, Creative & Digital how valuable influencer content is to your wider marketing strategy.

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Spotlight on Social - What's new?

⭐Spotlight on Social ⭐ We look at the latest news and updates in September from the world of #socialmedia

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The Reputation Report: August 2023

In our latest monthly Reputation Report Divisional MD Tim Jotischky shares his expert insight on the potential reputational consequences of Manchester United's delayed decision-making surrounding Mason Greenwood. Neil McLeod and Mimi Brown analyse the growing debate around debanking and what this could mean for both financial institutions and the UK government. https://bit.ly/3qLlveB

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Spotlight on Social - What's new?

⭐Spotlight on Social ⭐ We look at the latest news and updates in August from the world of #socialmedia

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Insights

Spotlight on Social - What's new?

⭐ Spotlight on Social ⭐ We look at the latest news and updates from the world of #socialmedia

View Insight
Insights

How SEO and PPC work together to drive performance

SEO and PPC are two of the most important digital marketing strategies available, we look at how they can work together to drive performance.

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The launch of Threads – what are the pros and cons for your brand?

Threads is now the biggest threat to Twitter among rival platforms. With the launch of new media platforms, brands face difficulties in choosing the right platform for their audiences. Here are some factors to consider before launching on Threads.


Events