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How a kleptomaniac koala stole share in a stagnating category. We helped a tiny 5 year old brand (Cushelle) square up to a 75 year old behemoth (Andrex) in a low interest category that was becoming increasingly commoditised.
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Publicis London
By This Here
By M+C Saatchi
By Born Social
By thirty6
By Publicis London
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